Commercial For a Radio Station question at DVinfo.net

Rafal Krolik · July 14th, 2004, 07:25 AM

I am currently working on a deal to produce a TV commercial for a local radio station. They would like to of course throw in short snippits of the songs they play as the backdrop for the commercial. If any of you out there had a chance to be in a similiar situation, could you tell me how you went about getting the right to use that music in a commercial?
FYI, I am aware of the whole synch rights deal, but this is a music playing radio station and I thought that there might be a different and a simpler way of getting the necessary rights.

Dan Uneken · July 14th, 2004, 09:06 AM

I would ask the station to deal with the rights.
You as videographer are not responsible for the rights, in the end it's the person or entity that publishes the copyrighted material.
They probably have a department dealing with this anyway.
Make sure you've got it in writing though.

Rafal Krolik · July 14th, 2004, 12:37 PM

Thanks Dan. Actually I did ask the programming director and she said that it would be the producer ( me ) who would have to get all the rights cleared. I hope that as you mentioned, their legal department might have a happier news for me but I need to be ready just in case I have to get everything myself.

Dan Uneken · July 14th, 2004, 02:13 PM

I guess getting all the rights cleared would involve a price tag added on to your invoice, which may change their way of seeing things.
It's a lot of red tape to go through.

Rafal Krolik · July 14th, 2004, 03:19 PM

Yep, they will definitely be getting billed for it, PROVIDING, I can get all that stuff. I tell you one thing, it will sure be a learning process I will never forget.

July 14th, 2004, 07:25 AM	#1
Rafal Krolik Regular Crew Join Date: Oct 2003 Location: Milwaukee, Wi Posts: 160	Commercial For a Radio Station question I am currently working on a deal to produce a TV commercial for a local radio station. They would like to of course throw in short snippits of the songs they play as the backdrop for the commercial. If any of you out there had a chance to be in a similiar situation, could you tell me how you went about getting the right to use that music in a commercial? FYI, I am aware of the whole synch rights deal, but this is a music playing radio station and I thought that there might be a different and a simpler way of getting the necessary rights.

July 14th, 2004, 09:06 AM	#2
Dan Uneken Major Player Join Date: Sep 2001 Location: Andalucia, Spain Posts: 301	I would ask the station to deal with the rights. You as videographer are not responsible for the rights, in the end it's the person or entity that publishes the copyrighted material. They probably have a department dealing with this anyway. Make sure you've got it in writing though. __________________ Film & TV locations & production Spain http://www.fotofilmvideo.com/

July 14th, 2004, 02:13 PM	#4
Dan Uneken Major Player Join Date: Sep 2001 Location: Andalucia, Spain Posts: 301	I guess getting all the rights cleared would involve a price tag added on to your invoice, which may change their way of seeing things. It's a lot of red tape to go through. __________________ Film & TV locations & production Spain http://www.fotofilmvideo.com/

July 14th, 2004, 12:37 PM	#3
Rafal Krolik Regular Crew Join Date: Oct 2003 Location: Milwaukee, Wi Posts: 160	Thanks Dan. Actually I did ask the programming director and she said that it would be the producer ( me ) who would have to get all the rights cleared. I hope that as you mentioned, their legal department might have a happier news for me but I need to be ready just in case I have to get everything myself.

July 14th, 2004, 03:19 PM	#5
Rafal Krolik Regular Crew Join Date: Oct 2003 Location: Milwaukee, Wi Posts: 160	Yep, they will definitely be getting billed for it, PROVIDING, I can get all that stuff. I tell you one thing, it will sure be a learning process I will never forget.