which market for yellow page ads?
I've got a choice to make regarding my yellow page ads...if it were up to you, which market(s) would you choose given these options.
Market A (home market) distribution: 180k population: 491k median household income (MHI): $35k Market B (1 hour drive to the north) distro: 295k pop: 605k MHI: $37k Market C (2 hour drive to the west) distro: 159k pop: 250k MHI: $48k Market D (40minute drive to the north-east) distro: 77k pop: 180k MHI: $30k Market E (1 hour drive to the south) distro: 280k pop: 608k MHI: $35k |
Depends on what you are offering, how much competition in each market, where you want to work (miles does not equal time in Kalifornia), current state of your business, prior experience with YP, cost of running appropriate size ads. Probably a lot more.
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