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Old April 16th, 2005, 11:41 AM   #1
Regular Crew
Join Date: Dec 2004
Location: Visalia, CA
Posts: 66
which market for yellow page ads?

I've got a choice to make regarding my yellow page ads...if it were up to you, which market(s) would you choose given these options.

Market A (home market)
distribution: 180k
population: 491k
median household income (MHI): $35k

Market B (1 hour drive to the north)
distro: 295k
pop: 605k
MHI: $37k

Market C (2 hour drive to the west)
distro: 159k
pop: 250k
MHI: $48k

Market D (40minute drive to the north-east)
distro: 77k
pop: 180k
MHI: $30k

Market E (1 hour drive to the south)
distro: 280k
pop: 608k
MHI: $35k
Jeremy Rank is offline   Reply With Quote
Old April 16th, 2005, 11:48 AM   #2
Major Player
Join Date: Nov 2004
Location: Venice, FL
Posts: 850
Depends on what you are offering, how much competition in each market, where you want to work (miles does not equal time in Kalifornia), current state of your business, prior experience with YP, cost of running appropriate size ads. Probably a lot more.
Bob Costa is offline   Reply

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