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Old February 10th, 2003, 10:57 PM   #1
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Film Festival Press Kit

What exactly goes in a film press kit? Are they usually printed folders with insert sleeves filled with loose materials? Brochures?
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Old February 11th, 2003, 07:52 AM   #2
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John,

Morning. Keith Loh has some information about this.

He might be able to help.

Cheers!
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Old February 11th, 2003, 08:10 AM   #3
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Most festivals will specify a "minimum" for a press kit. This might include a specific number of production stills, either in black and white or color, a complete bio of the director and lead actors, a "thumbnail" synopsis for the program, and a one page synopsis. Again, these are just minimums, check with the festival.
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Old July 21st, 2003, 04:41 AM   #4
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Keith,

Where are you? You never responded!

In the meantime, here's something I found:

http://www.raindance.co.uk/indietips...ssentials.html
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Old July 21st, 2003, 12:01 PM   #5
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I think he was referring to some knowledge I wrote based upon my experience receiving lots and lots of press kits in the past when I was an entertainment editor at a university paper.

Basically the basic press kit package was like this:

- quality stills, 8x10s, production and captures <-- this may now be superceded by digital files. I've heard of CD-ROMs now being used for kit info. CD-ROMs can also contain trailers, etc.
- camera ready titles and promo graphics <-- for use by some papers for ad graphics and promotional campaigns like giveaways, passes, etc.
- separate bios for each principal
- summary of the movie. What is it about, etc. One sheeter.
- post production information on the movie. "This movie was a dream to work on.' 'I have so much respect for ...'
- pocket-sized point by point of the film. People tend to throw away very large kits but if you have a good card stock index card that summarizes the important material from the film then they may keep that with their back of stuff. Should contain contact information, link to website for expanded information.
- sample review. An early positive review reprinted just in case the reviewer is extra lazy. Believe me, some reviewers are known to write from just the press kit. Also could be page of excerpts from several reviews or peer quotes: "James Cameron - the scariest movie of the summer!!"
- page of quotations from the script. This is helpful to the reviewer who didn't jot down the word for word during the film.
- AND.. this is important .. a clever pocketable TRINKET that helps solidify the movie in the mind of the reviewer. Veterans of conferences know that people bring home trinkets for the people back at the office or for the kiddies. Having a trinket can at least make someone remember the title of the movie.

The best press package (and one of the more expensive packages) I ever had was a kit in the form of a wedding album for "The War of the Roses" (the Danny Devito film with Kathleen Turner and Michael Douglas).
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