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Techniques for Independent Production
The challenges of creating Digital Cinema and other narrative forms.

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Old November 26th, 2007, 09:30 AM   #1
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Location: Leeds, UK
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UK Marks and Spencer advert

I thought this might interest some of you. Over here in the UK we have a new Christmas advert for Marks and Spencer, a long standing high street store.

It's a fantastic looking piece of work, with a real technicolor look to it, with great opticals and fun stuff.

I've found a YouTube file here:

It looks really great when broadcast, really authenic. I'm still looking around for more information on the processes they used.
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Old November 29th, 2007, 03:13 PM   #2
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There's no magic box of tricks there, it's just great production design and telecine. If you see it again the sets are largely gray, but the models are over-saturated. Add in a bit of 50's music, art direction and styling, some dodgy blue-screen and some gorgeous models and you've got something evocative of an old Audrey Hepburn movie.

Good spot though.
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Old December 6th, 2007, 05:56 AM   #3
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I have found a better image quality video of that particular advert.
Simon P Lowe is offline   Reply

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