Lions Gate tests digital film distribution at DVinfo.net

Boyd Ostroff · October 17th, 2004, 06:22 PM

Quote:

LOS ANGELES -- In a first of its kind move, independent movie distributor Lions Gate Films, based in Vancouver, will make its first release of a movie, The Final Cut (this Friday, in the U.S.), on new digital systems in AMC theatres that offer a low-cost way to reach mass audiences.

http://www.theglobeandmail.com/servl...rtainment/Film

Charles Papert · October 18th, 2004, 10:35 PM

Well, I watched "The Final Cut" at the AMC Burbank 16 today.

As I understand it, the system in use for projection was intended as a replacement for the slides that are traditionally shown while the audience is seating, and not designed for theatrical presentations. I noted that the image quality during the pre-show ads was lacking in clarity and had clearly visible scan lines, stair-stepping in the graphics etc. I was more than a little shocked when the feature began and had the same image quality (or lack thereof). It really was sub-standard in many ways, and was a continual distraction to me. We were sitting towards the middle of the theatre, incidentally.

I now read that this system delivers less-than 2K resolution, meaning that it is delivering barely an HD-level signal to a 40 foot screen. Whatever the case, it was pretty awful looking.

Yi Fong Yu · October 19th, 2004, 10:43 PM

oh my charles, are you serious? that's insane. that's just multiplex's way of saying, "yesh we're too cheap to shell out ANY sort of cash to upgrade our system". good thing i didn't go and sheck it out. man that sux. they should have done it like the DLP for episode ii attack of the clones. i mean a lot of cinemas already have those DLP front projectors. why not utilize that? i think they're just afraid to lay down the big pipes needed to digitally deliver content. they just went the cheap way using the slide-show crap to show movies thinking audiences won't notice? this is very disappointing.

October 18th, 2004, 10:35 PM	#2
Charles Papert Wrangler Join Date: Jan 2002 Location: Los Angeles, CA Posts: 6,810	Well, I watched "The Final Cut" at the AMC Burbank 16 today. As I understand it, the system in use for projection was intended as a replacement for the slides that are traditionally shown while the audience is seating, and not designed for theatrical presentations. I noted that the image quality during the pre-show ads was lacking in clarity and had clearly visible scan lines, stair-stepping in the graphics etc. I was more than a little shocked when the feature began and had the same image quality (or lack thereof). It really was sub-standard in many ways, and was a continual distraction to me. We were sitting towards the middle of the theatre, incidentally. I now read that this system delivers less-than 2K resolution, meaning that it is delivering barely an HD-level signal to a 40 foot screen. Whatever the case, it was pretty awful looking. __________________ Charles Papert www.charlespapert.com

October 19th, 2004, 10:43 PM	#3
Yi Fong Yu Trustee Join Date: Sep 2002 Location: Vulcan Posts: 1,564	oh my charles, are you serious? that's insane. that's just multiplex's way of saying, "yesh we're too cheap to shell out ANY sort of cash to upgrade our system". good thing i didn't go and sheck it out. man that sux. they should have done it like the DLP for episode ii attack of the clones. i mean a lot of cinemas already have those DLP front projectors. why not utilize that? i think they're just afraid to lay down the big pipes needed to digitally deliver content. they just went the cheap way using the slide-show crap to show movies thinking audiences won't notice? this is very disappointing. __________________ bow wow wow