You are the new head of Product Development at... at DVinfo.net

Go Back   DV Info Net > And Now, For Something Completely Different... > The TOTEM Poll: Totally Off Topic, Everything Media

The TOTEM Poll: Totally Off Topic, Everything Media
Let's talk about anything media related.


Reply
 
Thread Tools Search this Thread
Old February 20th, 2014, 07:09 PM   #1
Major Player
 
Join Date: Sep 2013
Location: Perth, Western Australia.
Posts: 569
You are the new head of Product Development at...

Sony or Panasonic or JVC or Red or BlackMagic Design or wherever.

You can drive new product development any way you want. What would you do?
__________________
Cheers
Tim
Tim Lewis is offline   Reply With Quote
Old February 20th, 2014, 07:18 PM   #2
Major Player
 
Join Date: Sep 2013
Location: Perth, Western Australia.
Posts: 569
Re: You are the new head of Product Development at...

I love all the increase is image processing power that allows camera to shoot higher and higher resolutions, but I would like to see them get one resolution right before moving onto the next.

I would develop a 1080 50p (or 60p for our NTSC friends) camera with three CMOS sensor with global shutters. It would have 4:4:4 colour sampling and a codec and bit rate capable of recording all this information without compression.

The camera sensor size would be at least 1/2" for good low light performance and I think I would prefer a shoulder mount form factor, although that is not quite so critical. I would of course have XLR connections for sound input with line and mic level options.

What do you want in you perfect camera?
__________________
Cheers
Tim
Tim Lewis is offline   Reply With Quote
Old February 22nd, 2014, 11:34 AM   #3
Trustee
 
Join Date: Nov 2006
Location: Honolulu, HI
Posts: 1,430
Re: You are the new head of Product Development at...

Quote:
Originally Posted by Tim Lewis View Post
Sony or Panasonic or JVC or Red or BlackMagic Design or wherever.

You can drive new product development any way you want. What would you do?
This question is very complex. If you asked 5 videographers, all ranging in different fields...

1. Vacations, family videos
2. Wedding ceremony and reception coverage
3. Wildlife documentaries
4. Team sports coverage
5. High end commercials

You would end up with 5 very different cameras, with vastly different price points. No one camera could possibly fill in every gap. I would have to research how well each camera fits the category, what the price points are to maximize the company's profits, and what the competition's prices and specs are. A very daunting and challenging task, because the playing field is changing every week.
Warren Kawamoto is offline   Reply With Quote
Old February 22nd, 2014, 02:28 PM   #4
Wrangler
 
Join Date: Jun 2002
Location: Vancouver, British Columbia
Posts: 8,308
Re: You are the new head of Product Development at...

Quote:
Originally Posted by Tim Lewis View Post
Sony or Panasonic or JVC or Red or BlackMagic Design or wherever.

You can drive new product development any way you want. What would you do?
I love this question as I have actually been trying to tell people at the last 2 NAB's what's missing from the market, without success.

I
__________________
Need to rent camera gear in Vancouver BC?
Check me out at camerarentalsvancouver.com
Dylan Couper is offline   Reply With Quote
Old February 22nd, 2014, 06:37 PM   #5
Regular Crew
 
Join Date: Nov 2010
Location: Ferrisburgh, VT
Posts: 178
Re: You are the new head of Product Development at...

For me, it's very simple: a Sony F3 housed within the body of a JVC HM-700 would be the ideal camera within my price range. Bonus would be the ability to record maximum quality straight to SSD without an external recorder, like the BMC.
Finn Yarbrough is offline   Reply With Quote
Old February 28th, 2014, 06:16 PM   #6
Regular Crew
 
Join Date: Feb 2012
Location: Kansas City, MO
Posts: 148
Re: You are the new head of Product Development at...

GoPro.

I insist that the software team working on the GoPro app not be allowed to go home until they get multiple cameras working on the same WiFi network so users can jump from camera to camera without having to change WiFi networks.

And the hardware development team has to add to the next version of the hardware an option to switch a microphone attenuator on and off. And a manual white balance control. And a manual exposure control.
Chris DeVoe is offline   Reply With Quote
Old February 28th, 2014, 06:35 PM   #7
Major Player
 
Join Date: Jul 2010
Location: Montreal
Posts: 388
Re: You are the new head of Product Development at...

I honestly think a lot of the companies are actually doing a very good job. While it does take some time to roll things out and workaround have to be made (especially in the RAW realm ala external recorders, no internal RAW without module, etc) there are a lot of really good options rolling out now.

What is needed more? Still lens communication/mount support. Variable compression internal bitrate RAW processing much like Red's REDcode. Focus control via SDI/whatever connection on a broad support of lenses. Then refine the current line's S35 sensor as much as you can.

Camera offerings are fine in my book for the most part. Its the S35 servo zooms costing as much as a new car that bug me.
__________________
Automotive Multimedia
Justin Molush is offline   Reply With Quote
Old March 1st, 2014, 01:00 AM   #8
Major Player
 
Join Date: Apr 2012
Location: New York City
Posts: 317
Re: You are the new head of Product Development at...

since the technology has been there for years it's now very easy to produce good video cameras as good as the cell phones. What has been sold until now was cheap to produce and we made good money but now they can see how a cell phone is way better with video so it's over. the marketing need to abandon the pro-sumer segment because what has been offered (up to until a week ago) doesn't even come close to pocket cameras and cell phones and the buyers are not stupid and can see clearly that we (the marketing people) have been playing them good charging 5-7$ for junk. The secret is out now and they (the pro-sumer people) are not buying our BS anymore. Either we abandon the segment or produce serious cameras with a serious sensor. the miniscule cheap 1/3 of an inch jokes won't cut it anymore.
it's easy: we put a real sensor on the expensive video cameras or they'll start laughing at us. From now on we better start producing good stuff instead of limiting the models to make them perform bad so we could sell the better ones (with less intentional limitations). Like they do with stills: now all the still cameras take the same pictures , and that because the stills people started complaining way before the video people. Has been good money but again they are not stupid anymore.
Anthony Lelli is offline   Reply With Quote
Old May 11th, 2015, 06:27 PM   #9
Major Player
 
Join Date: Oct 2004
Location: Eugene, Oregon
Posts: 905
Re: You are the new head of Product Development at...

The first thing I'd do is develop a sensor that could be at least "1-inch" in size and have both a global shutter and a refresh rate that would allow for 60p with 4K. No more rolling-shutter artifacts, such as judder and skew. There's be no use to work on other features, until this one was solved.

On all the networks nowadays, you often see footage with terrible skew. Maybe people have gotten used to it and accept it, but I never will.
J. Stephen McDonald is offline   Reply With Quote
Old March 31st, 2016, 08:40 PM   #10
Major Player
 
Join Date: Nov 2005
Location: Brighton, Colorado
Posts: 335
Re: You are the new head of Product Development at...

For Sony, I would take all the best from the a7s II place it in an FS5 body, steal the canon color technology and sell it for under 5K. 4K at 24/30. HD 24/30/60/120fps - ProRes codecs - stick SDXC cards.

Blackmagic, I would stop any new product developments and get the current ones working properly and deliver on all the promises.

Canon, put 4K 24/30p on DLSRS and C100's. Add HD 24/30/60/120fps. Drop the price on the C300 Mark II to 10k. Sell a ton them and in attempts of a takeover of the film industry and commercial work.
__________________
Jeff Zimmerman Colorado DP Videographer
Sony PXW-FS7 www.m3films.com
Jeff Zimmerman is offline   Reply With Quote
Old April 1st, 2016, 05:42 PM   #11
Major Player
 
Join Date: Apr 2009
Location: Philly, PA
Posts: 790
Re: You are the new head of Product Development at...

Prosumer DSLR in a camcorder style body, with a power zoom lens to come with it. Adequately priced ($3-4K).

Something like a VX2000 or GL2 of interchangable lenses.
David Barnett is offline   Reply With Quote
Old April 1st, 2016, 07:11 PM   #12
Major Player
 
Join Date: Dec 2005
Posts: 848
Re: You are the new head of Product Development at...

This is why I would want to own one of these niches, e.g. wildlife, and develop the best camera to fill that specific niche.

Quote:
Originally Posted by Warren Kawamoto View Post
This question is very complex. If you asked 5 videographers, all ranging in different fields...

1. Vacations, family videos
2. Wedding ceremony and reception coverage
3. Wildlife documentaries
4. Team sports coverage
5. High end commercials

You would end up with 5 very different cameras, with vastly different price points. No one camera could possibly fill in every gap. I would have to research how well each camera fits the category, what the price points are to maximize the company's profits, and what the competition's prices and specs are. A very daunting and challenging task, because the playing field is changing every week.
Jim Michael is offline   Reply With Quote
Old April 4th, 2016, 12:12 AM   #13
Regular Crew
 
Join Date: Mar 2014
Location: Auckland, New Zealand
Posts: 132
Re: You are the new head of Product Development at...

Quote:
Originally Posted by Tim Lewis View Post
Sony or Panasonic or JVC or Red or BlackMagic Design or wherever.
You can drive new product development any way you want. What would you do?
I'd release a new "URSA Micro 4.6K", would be combining the best bits of the URSA Mini 4.6K and Micro Cinema Camera.

Would be a bit bigger than the BMMCC, but have a similar ish form factor (like RED's Epic and Kinefinity's Terra).

It would feature a KineMount and internal ND filters like the FS5.

What if Kinefinity’s KineMount became a universal cinema mount? – IronFilm

The Terra 6K is almost perfect! Just give it internal ND filters, so you've got the choice to use a mattebox or not.

Although, I wish it had less rolling shutter too. Oh, plus a bit lower price and even high FPS. But hey, let's not be greedy!
David Peterson is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

Professional Video
(800) 833-4801
Portland, OR

B&H Photo Video
(866) 521-7381
New York, NY

Z.G.C.
(973) 335-4460
Mountain Lakes, NJ

Abel Cine Tech
(888) 700-4416
N.Y. NY & L.A. CA

Precision Camera
(800) 677-1023
Austin, TX

DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > And Now, For Something Completely Different... > The TOTEM Poll: Totally Off Topic, Everything Media

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



Google
 

All times are GMT -6. The time now is 12:57 AM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2017 The Digital Video Information Network