Car Commercials Effect Question? at DVinfo.net

Go Back   DV Info Net > And Now, For Something Completely Different... > The TOTEM Poll: Totally Off Topic, Everything Media

The TOTEM Poll: Totally Off Topic, Everything Media
Let's talk about anything media related.


Reply
 
Thread Tools Search this Thread
Old February 16th, 2003, 06:20 PM   #1
Regular Crew
 
Join Date: Aug 2002
Location: Atlanta, Georgia
Posts: 1,892
Car Commercials Effect Question?

Does anyone happen to know how the effect on the latest car commercials is done? This is an effect where the camera seems to be attached to the car maybe 4-6 feet away, as if on a pole, and looking back at the car as it does 180s and 360s but showing absolutely NO vibration. At first it appeared to be blue screen but the wheels are spinning and reflections of the environment are present on the paint. Any ideas?
James Emory is offline   Reply With Quote
Old February 16th, 2003, 09:19 PM   #2
Inner Circle
 
Join Date: Sep 2002
Location: San Mateo, CA
Posts: 3,840
Yes, I saw it done.

They put a camera, on a pole, about four to six feet away.


To be fair, it was on a special shock mount, and they cleaned up the pole in post so it didn't show, but you pretty much figured it out.

There might be other ways , but I couldn't tell you about those.

Bill
Richard Alvarez is offline   Reply With Quote
Old February 16th, 2003, 09:20 PM   #3
Wrangler
 
Join Date: Jan 2002
Location: Los Angeles, CA
Posts: 6,781
I have seen pictures of these rigs attached to the frame and cantilevered out from the car body to impressive distances. They are apparently beefy enough to prevent vibration.
__________________
Charles Papert
www.charlespapert.com
Charles Papert is offline   Reply With Quote
Old February 21st, 2003, 08:51 PM   #4
Wrangler
 
Join Date: Feb 2002
Location: Cleveland, Ohio
Posts: 1,929
James may be referring to Pontiac's "Fuel for the Soul" campaign (the ads with the James Brown music). Those exterior action shots may be camera rigs, but they may also be CG with environment mapping. I Googled around to try to find the company that produced the spots, but no luck.
__________________
All the best,
Robert K S

Search DVinfo.net for quick answers | The best in the business: DVinfo.net sponsors
Robert Knecht Schmidt is offline   Reply With Quote
Old February 21st, 2003, 10:56 PM   #5
Regular Crew
 
Join Date: Aug 2002
Location: Atlanta, Georgia
Posts: 1,892
Where I seen it!

Well I think it's been copied a few times but where I saw it first was the new Mitsubishi spots with cute girlies inside. I could understand a camera rig on a pole looking back at the car, but how is the shot kept so rock solid with all of that movement. That's why I thought is was a hemisphere blue screen maybe with a turn table but the wheels spin and turn. They did a damn good job that's for sure.
James Emory is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

Professional Video
(800) 833-4801
Portland, OR

B&H Photo Video
(866) 521-7381
New York, NY

Z.G.C.
(973) 335-4460
Mountain Lakes, NJ

Abel Cine Tech
(888) 700-4416
N.Y. NY & L.A. CA

Precision Camera
(800) 677-1023
Austin, TX

DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > And Now, For Something Completely Different... > The TOTEM Poll: Totally Off Topic, Everything Media

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



Google
 

All times are GMT -6. The time now is 08:10 PM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2017 The Digital Video Information Network