Pricing out a Save The Date at DVinfo.net

Go Back   DV Info Net > Special Interest Areas > Wedding / Event Videography Techniques

Wedding / Event Videography Techniques
Shooting non-repeatable events: weddings, recitals, plays, performances...


Reply
 
Thread Tools Search this Thread
Old August 1st, 2008, 10:44 AM   #1
Regular Crew
 
Join Date: Jul 2008
Location: Norfolk, Virginia
Posts: 63
Pricing out a Save The Date

How do those of you who do Save The Dates decide on a price.

We're torn between just charging a flat rate, or having it vary based on the breadth of the project and what the couples' desire are!

Also, do you just put it on a DVD for them to copy and mail out themselves, or do you handle that end of it as well? I'd imagine that affects the price.

We're thinking of just passing along one DVD of the Save The Date and then leaving it up to them to print out the proper number for their out of townies and mailing them out.

Thanks!
Miraj A. Berry is offline   Reply With Quote
Old August 1st, 2008, 01:13 PM   #2
Major Player
 
Join Date: Jun 2008
Location: Hamilton, ON Canada
Posts: 369
why not give options? have a basic price, and indicate what that gets them, then have other prices to add on for more shooting hours, longer edits, plot based etc.

as for the dvd why not have that as an option as well? basic pricing will get tehm one dvd to copy themselves, or they can have you do the duplication for $X per dvd.
David Schuurman is offline   Reply With Quote
Old August 1st, 2008, 01:37 PM   #3
Trustee
 
Join Date: Mar 2006
Location: Boise, Idaho
Posts: 1,997
Quote:
Originally Posted by David Schuurman View Post
why not give options? have a basic price, and indicate what that gets them, then have other prices to add on for more shooting hours, longer edits, plot based etc.

as for the dvd why not have that as an option as well? basic pricing will get tehm one dvd to copy themselves, or they can have you do the duplication for $X per dvd.
The down side of having a client in charge of duplication is mistakes & screw ups. What if they burn at 16x and some DVD players for their family cannot play it? Then the family thinks the product is bad from your end.

Even though I just finished printing, burning, & lightscribing 44 discs for a HS graduation and it was a considerable hassle, I would still rather do this, than leave it up to a client because my reputation is at stake.
Jason Robinson is offline   Reply With Quote
Old August 2nd, 2008, 07:58 PM   #4
Major Player
 
Join Date: May 2003
Location: Chicago, IL
Posts: 991
What kind prices are you guys setting for this? I'm thinking we should charge 1/3 of your normal wedding package..
Yang Wen is offline   Reply With Quote
Old August 2nd, 2008, 08:48 PM   #5
Trustee
 
Join Date: Mar 2006
Location: Boise, Idaho
Posts: 1,997
Quote:
Originally Posted by Miraj A. Berry View Post
How do those of you who do Save The Dates decide on a price.
We're torn between just charging a flat rate, or having it vary based on the breadth of the project and what the couples' desire are!
Also, do you just put it on a DVD for them to copy and mail out themselves, or do you handle that end of it as well? I'd imagine that affects the price.
We're thinking of just passing along one DVD of the Save The Date and then leaving it up to them to print out the proper number for their out of townies and mailing them out.
Thanks!
What seems like a good approach would be to have a few StD shoots already planned & worked out (as in you have shot a few of these before Like Travis with his Save The Date). If the customer wants to basically shoot the same StD as an existing client's, except with them as the actors, then they get the lower cost option, because you've done this shoot before and should have worked out the kinks.

If they want to go crazy like mine did, then consider a higher price, possibly based on number of scenes / locations x number of minutes, etc.

Note, I have no solid plan here because I have yet to receive a paying customer for my StD shoot.
Jason Robinson is offline   Reply With Quote
Old August 5th, 2008, 02:00 PM   #6
Inner Circle
 
Join Date: Jan 2004
Location: Miami, FL
Posts: 2,933
I wish I could help you figure out how to price a StD, but I have yet to sell one myself. I guess the best thing to do is to figure out how much you think it will cost, and then discount it slighty for marketing value. Every market is probably going to be different too. Whatever you do, though, don't sell yourself short. If you think it's worth $1,200, then maybe sell it for $950, but don't drop it to $600 or you're going to hate yourself later.
__________________
Black Label Films
www.blacklabelweddingfilms.com
Travis Cossel is offline   Reply With Quote
Old August 6th, 2008, 05:25 PM   #7
Regular Crew
 
Join Date: Jul 2008
Location: Norfolk, Virginia
Posts: 63
Thanks for all of the advice, everyone! I appreciate it...As we start trawling for '09 couples, we want to at least offer it...and if we get a bite, we wanna wanna know what to tell them, while still being fair!
Miraj A. Berry is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

Professional Video
(800) 833-4801
Portland, OR

B&H Photo Video
(866) 521-7381
New York, NY

Z.G.C.
(973) 335-4460
Mountain Lakes, NJ

Abel Cine Tech
(888) 700-4416
N.Y. NY & L.A. CA

Precision Camera
(800) 677-1023
Austin, TX

DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > Special Interest Areas > Wedding / Event Videography Techniques

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



Google
 

All times are GMT -6. The time now is 04:57 PM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2017 The Digital Video Information Network