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Louis Maddalena March 12th, 2010 02:12 PM

Facebook Advice
 
With everybody talking about how it is important to use facebook to help with your advertising. I have created a facebook page... I figured we should have a thread to show each other our facebook pages, become fans of each other, and offer advice about what we should change and share with each other what works, and what we tried but didn't work.

I'd like to start by sharing my facebook page first.
Welcome to Facebook | Facebook

Any advice, what should I change? What do you think will work and what do you think I need to add?

I'm trying hard to build myself a little brand in my area and I'm going to start through facebook and then start advertising in other places.

David Barnett March 12th, 2010 02:51 PM

Contact their advertising dept. For a fee of course there's a way you can insert an ad for you anytime a girl switches her status from "Single" to "Engaged" in your vicinity, a small banner ad of yours can appear next to her profile page. Pretty badass, I haven't used it yet but I read photographers are.

Vito DeFilippo March 12th, 2010 03:23 PM

Louis, check out this thread:

http://www.dvinfo.net/forum/wedding-...marketing.html

Christopher Figueroa March 12th, 2010 03:51 PM

Vito, thanks for the link. That thread presented a fabulous idea for marketing on facebook. Thanks.

Vito DeFilippo March 12th, 2010 05:43 PM

My pleasure. Let us know if it works out for you.

Louis Maddalena March 12th, 2010 07:48 PM

Thanks Vito for the information!

Michael Clark March 15th, 2010 12:34 PM

I just started using Facebook advertising a month ago. My favorite part about Facebook marketing is targeting specific audiences. It is more specific than Google Adwords in my case. You can choose to target by gender, age, proximity, and status (single, relationship, engaged).

You can also choose to pay by impressions or by click-through. An impression is basically the number of times your banner ad displays on your target audience's screen. I choose to pay-by-click. So over the past month, I have 70 targeted click throughs, at an average of about 80 cents per click.

It's important to note that your click-through-to-impression ratio determines how much each click costs. In other words, I've your ad has had 200,000 impressions in a month but only 100 clicks, that will cost more per click than if you had 200,000 impressions with 500 clicks.

Hope all that makes sense and let me know if anyone has any other questions. I'm getting better results with it than with Google, although word-of-mouth will of course always be king.

I've posted the $75 Coupon Code on my site - I've had a couple friends use the code, but I should point out that you have to add your credit card in first, although no payment of any kind is immediately required. It really is a free $75 - no obligation. It only applies to new users (those who haven't run a facebook campaign before). Anyway, it's a great way to get your feet wet.

Also, here's the link to my facebook fan page if anyone is interested in becoming a fan.


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