Negotiating with Haggling Clients - Page 2 at DVinfo.net

Go Back   DV Info Net > Special Interest Areas > Wedding / Event Videography Techniques

Wedding / Event Videography Techniques
Shooting non-repeatable events: weddings, recitals, plays, performances...


Reply
 
Thread Tools Search this Thread
Old July 30th, 2010, 07:39 AM   #16
Major Player
 
Join Date: Jan 2010
Location: Perth, Australia
Posts: 387
Quote:
Originally Posted by Paul R Johnson View Post
Do discount once, and word gets around - probably more work but for much lower profit, and do you want to be known as the 'budget' video man!
hmmm.. thanks Paul.. this is really get me thinking now.........
Johannes Soetandi is offline   Reply With Quote
Old July 30th, 2010, 11:29 AM   #17
Major Player
 
Join Date: Aug 2008
Location: Winnipeg Manitoba Canada
Posts: 415
My 2 cents...maybe you can meet them halfway say $1300 -$1500?....given that you are still building up your portfolio it might be reasonable to do this....i don't think it will affect your reputation too much given the nice work i've seen you do... you can probably start charging more for next year... eventually though you'd have to decide on a market and stand firm on your prices ...remember, you'll gain some and lose some...

Good luck,

Kren
www.verticalvideoworks.ca
Kren Barnes is offline   Reply With Quote
Old July 30th, 2010, 02:00 PM   #18
Inner Circle
 
Join Date: Feb 2007
Location: Apple Valley CA
Posts: 4,866
Here's the flip side - would you rather work at a reduced rate or do something else for "nothing"... there's a "break even" point there for all of us <wink>, and after that it's money in the bank.

Not saying to undervalue your services/skills, but sometimes making that bit of extra money is worth it, even if it's not a lot extra, and you can also generate future "goodwill" when their friends get married and remember "the really great guy who worked with us to save our budget, and then over-delivered". Lots of businesses "give away" a little something because they know in the long run how much of an impression that makes on the customer, and builds the long term value of the business.
Dave Blackhurst is offline   Reply With Quote
Old July 31st, 2010, 11:35 AM   #19
Major Player
 
Join Date: Jan 2010
Location: Perth, Australia
Posts: 387
Overall the advice has been a resounding "do not reduce my rate without reducing service".. hmmmm... this is a hard decision.. but after all these I will definitely holding back reducing the price.. maybe only a slight discount..
Johannes Soetandi is offline   Reply With Quote
Old July 31st, 2010, 03:44 PM   #20
Trustee
 
Join Date: Mar 2009
Location: Santa Clara, CA
Posts: 1,104
How much price haggling do you think goes on with photographers, DJ's, and other wedding vendors? Are videographers pegged as the price suckers more often than other vendors?
Jim Snow is offline   Reply With Quote
Old August 2nd, 2010, 05:56 AM   #21
Regular Crew
 
Join Date: Jun 2008
Location: Zonhoven
Posts: 153
While most couples won't have any troubles paying a 500$ more for a bigger cake or an extra side-dish for the guests, they want to save money to reduce the videographer even for 50$.
I think it's because there are a lot of videographers throwing with discounts to get the job.
Anyway, I always say ... how big the cake is ... the day after ... it's gone ! ;o)
Bart Wierzbicki is offline   Reply With Quote
Old August 2nd, 2010, 04:31 PM   #22
Major Player
 
Join Date: Sep 2004
Location: arlington, texas
Posts: 420
I'm sure other people can chime in with better thoughts on this topic, but these are my thoughts on the subject.

We did a couple weddings for super cheap and regret every minute of it. All of the leads we get from those weddings become dead leads almost immediately (even using a sales script) because they had different expectations and budgeted for that and considered video last minute (tri-fecta!).

Lesson initially learned from doing cheap weddings: Do it for free or full price with nothing in between.

Other observations and deep thinking...
Lowering prices can effect these things:

- How people value your work
- How people value the industry
- How people value the market

By offering a discount or a "deal" that is not in your favor, people will perceive that your time and effort is not worth the money. You will get stomped on. We live in a time where everyone wants it now and wants it cheaper. We are creative artists/business men. In situations like this, our creative side is telling our business side to back off and lets just be creative... take the job, make some content. but what we should do is kick the creative side in butt and listen to our business side. If we can't listen to our business side, we should hire someone that only deals with business and not creativeness... especially if our business side is telling to take the gig just to get a couple bucks in the bank. Have you ever calculated how much you make per hour when factoring in equipment, editing, shooting, marketing, website/blog updating, accounting, etc...? It can tend to be pretty ugly.

Some questions to ponder: if you do give a discount will you still give 110% to that job as you would for a job that didn't get a discount? If yes, why?

Why does the client get the impression that your services can be negotiated? Is it how you advertise, your sales process, or something else? If your services are truly worth less than your listed price, consider lowering your prices.


In the end, we are in the service industry and the client should pick us not only for the quality of work we do (creative side), but the quality of service we provide (business side). "If we can't invest in ourselves, why would others want to invest in us" (quote from Patrick of still motion).
__________________
Twitter: http://twitter.com/CodyDulock--Facebook: http://bit.ly/ciGD2v
Creative Wedding Films: www.dulockproductions.com
Cody Dulock is offline   Reply With Quote
Old August 3rd, 2010, 02:32 AM   #23
Major Player
 
Join Date: Jan 2010
Location: Perth, Australia
Posts: 387
Hi guys,

Again I am so thankful for all the great suggestions. I feel so helped and this has really made up my final decisions.

Based on the strong recommendations, I've decided NOT to lower the price.. but instead I have revised my price list to include new packages that will offer them options and decide which one will fit their budget and requirement. It varies in the hours of coverage.

I think I've made a wrong step when I constructed my package to have either 'cheap' or 'expensive' and have not allowed people who's only willing to spend in between.

I for one have made very bad decision in accepting several cheap wedding projects. This is probably the main reason why people immediately think of us as the 'budget' videographer as they may have heard from people that we are 'cheap but good!'.

But its mistakes being done and I just have to do my best. At least I've learnt not to undervalue our service and must help the industry getting the recognizion it deserves on the market.

Again, thanks for all the responses! I'm glad I've asked for opinions before deciding on anything.

Cheers,


John
Johannes Soetandi is offline   Reply With Quote
Old August 3rd, 2010, 05:27 PM   #24
New Boot
 
Join Date: Nov 2008
Location: Bear, DE
Posts: 18
Quote:
Originally Posted by Bart Wierzbicki View Post
While most couples won't have any troubles paying a 500$ more for a bigger cake or an extra side-dish for the guests, they want to save money to reduce the videographer even for 50$.
I think it's because there are a lot of videographers throwing with discounts to get the job.
Anyway, I always say ... how big the cake is ... the day after ... it's gone ! ;o)


So, funny side-note based on this. I had a couple negotiate with me to the point of trying to negotiate me down $50 (your point resonated with me). Thing is, come video delivery, they tipped me $300.

Both things stick in my mind....but they could have just saved the negotiation, not tipped me, and I would have been thrilled and wouldn't have thought twice.

I should also comment that I have not before or since been negotiated with that much, nor tipped that generously...which makes it all the more intriguing!
Corey Leigh is offline   Reply With Quote
Old August 4th, 2010, 11:23 AM   #25
Major Player
 
Join Date: Jun 2008
Location: Hamilton, ON Canada
Posts: 369
Corey is that common practice? to tip on receipt of the video?
David Schuurman is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

Professional Video
(800) 833-4801
Portland, OR

B&H Photo Video
(866) 521-7381
New York, NY

Z.G.C.
(973) 335-4460
Mountain Lakes, NJ

Abel Cine Tech
(888) 700-4416
N.Y. NY & L.A. CA

Precision Camera
(800) 677-1023
Austin, TX

DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > Special Interest Areas > Wedding / Event Videography Techniques

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



Google
 

All times are GMT -6. The time now is 01:12 PM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2017 The Digital Video Information Network