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-   -   How important is a logo/intro (https://www.dvinfo.net/forum/wedding-event-videography-techniques/499506-how-important-logo-intro.html)

Jason McDonald August 11th, 2011 11:44 PM

How important is a logo/intro
 
I'm not in the business of video but I see some folks like to have the fancy logo with moving elements (I try to have that in my non-professional stuff when I remember) and some just put a little text logo only.

How important do you think this is in video business? Or should I say wedding/event business?

Chris Harding August 12th, 2011 01:15 AM

Re: How important is a logo/intro
 
Hi Jason

The very first clip in my DVD is an "intro"..just a sequence of video making up around 30 seconds with the usual into wording ..however I don't put a logo at the end and I know I should as that's great advertising!!

Chris

Chip Thome August 12th, 2011 02:16 AM

Re: How important is a logo/intro
 
I have seen quite a few that use text titles overlayed at the beginning, and the tittles are fashioned in the flavor of a "feature film". IMO, if they are done in this way and done very tastefully, it only enhances the anticipation of what is to follow. Anything any more than that, IMO, I feel belongs tagged on the back of the video.

Corey Graham August 16th, 2011 03:07 PM

Re: How important is a logo/intro
 
On the DVD, I try to stay away from "advertising" myself -- I only use a small, modest notice at the end. The video is all about them, and I don't feel that hyping myself is very beneficial. On the packaging, though, I use a small logo.

Jeff Harper August 17th, 2011 06:17 AM

Re: How important is a logo/intro
 
I agree with Chip. When done well, it actually adds to the video, the aniticipation. But it depends on the video also. Obviously you don't do it for commercials, etc. but for more film-like presentations such as weddings I think it looks great.

Art Varga August 17th, 2011 10:30 AM

Re: How important is a logo/intro
 
Quote:

Originally Posted by Corey Graham (Post 1675533)
On the DVD, I try to stay away from "advertising" myself -- I only use a small, modest notice at the end. The video is all about them, and I don't feel that hyping myself is very beneficial. On the packaging, though, I use a small logo.

I have a motion logo that I use sometimes for trailers and highlights but agree with Corey that the video should be all about them.

Art


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