How you maintain a relationship with a former client? at DVinfo.net

Go Back   DV Info Net > Special Interest Areas > Wedding / Event Videography Techniques

Wedding / Event Videography Techniques
Shooting non-repeatable events: weddings, recitals, plays, performances...


Reply
 
Thread Tools Search this Thread
Old October 8th, 2011, 03:25 AM   #1
Regular Crew
 
Join Date: Mar 2010
Location: London
Posts: 98
How you maintain a relationship with a former client?

Hi everyone, just wanted to see how you guys do this? I know Facebook is a great form of doing so, but what else you do? Do you send them postards or....?
__________________
www.weddingfilmslondon.co.uk Wedding Videographer & Photographer London
Edgar Vasiluk is offline   Reply With Quote
Old October 8th, 2011, 06:58 AM   #2
Inner Circle
 
Join Date: Jul 2009
Location: Perth, Western Australia
Posts: 8,222
Re: How you maintain a relationship with a former client?

Hi Edgar

Is there a reason behind this ??? Technically a couple only are supposed to get married once!! so that kills any repeat business ideas!! As long as your name and phone number is on your DVD cover, if the bride's friend decides to get married and wants a videographer, she will blow the dust off your DVD and pass your details onto her friend...I have a lot of referrals from brides and I presume this is how they remember who I am and where to find me???

Chris
Chris Harding is offline   Reply With Quote
Old October 8th, 2011, 07:15 AM   #3
Regular Crew
 
Join Date: Sep 2011
Location: Aguadilla, Puerto Rico
Posts: 28
Re: How you maintain a relationship with a former client?

My grandfather always said to maintain friendship and buisness apart. Even thought you want to help a couple it doesn't mean a true friendship. Facebook is for having a good time not for a buisness that why real buisnesss have their own web site (not a facebook site). Nowadays every buisness wants to be sending everyday news, offers and chats constantly to everyone which is quite disturbuing and more like electronic bullying. But, as Chris said most clients know that when someone needs a wedding video you are there with good quality and a fair price.
Eliezer Rodriguez is offline   Reply With Quote
Old October 8th, 2011, 07:16 AM   #4
Regular Crew
 
Join Date: Mar 2010
Location: London
Posts: 98
Re: How you maintain a relationship with a former client?

Yes, I think every 6 month or so, it is important to remind them about your existence...just as Next sending you their big catalogs to your door.
I just want to see how others do this...
__________________
www.weddingfilmslondon.co.uk Wedding Videographer & Photographer London
Edgar Vasiluk is offline   Reply With Quote
Old October 8th, 2011, 02:27 PM   #5
Major Player
 
Join Date: May 2008
Location: Auckland, New Zealand
Posts: 588
Re: How you maintain a relationship with a former client?

Quote:
Originally Posted by Edgar Vasiluk View Post
Yes, I think every 6 month or so, it is important to remind them about your existence...
Hi Edgar. If I hired you to video my wedding, then you started sending me postcards every 6 months... I would call the police.
John Knight is offline   Reply With Quote
Old October 8th, 2011, 05:32 PM   #6
Major Player
 
Join Date: May 2008
Location: Canada
Posts: 371
Re: How you maintain a relationship with a former client?

I personally think there is a fine line between friendship and business

Our policy is not to do business with friends and family but be friends with our clients. I am not suggesting regular meetings and going out but just to stay in touch makes a big difference. We have made good # of friends with our couples and since we spend so much time with them before the wedding, getting to know them, doing concept films, skype conferencing, it just comes natural.

That has helped get new friends some big projects outside of wedding realm as couples do have jobs. So it helps to be friends with your couple once they are done. And thus far it has paid it's dues
__________________
Jawad Mir / Cinematographer . Filmmaker
Film Style Weddings http://www.filmstyleweddings.com Jawad Mir http://www.jawadmir.com
Jawad Mir is offline   Reply With Quote
Old October 9th, 2011, 01:43 AM   #7
Major Player
 
Join Date: Aug 2010
Location: Beverly, MA
Posts: 512
Re: How you maintain a relationship with a former client?

I once considered having calendars made (with a still image for each month from the wedding footage) along with my business info in the corner, etc., as a nice parting gift that also reminded the couple to recommend me to friends. It was a nice idea. But then, life happened and I got too busy! Coffee mug would also be a nice thing -- again, cover image of the couple along with your business name. Would be another reminder for them to recommend you to friends. 15-30 bucks each time -- but a nice way to keep up advertising (or, what is it they call it in the ad world -- making the client feel satisfied with a product they already purchased?)
__________________
Event Videography, New England
www.timothybakland.com
Tim Bakland is offline   Reply With Quote
Old October 9th, 2011, 03:36 AM   #8
Trustee
 
Join Date: Nov 2006
Location: Honolulu, HI
Posts: 1,430
Re: How you maintain a relationship with a former client?

Under promise, and over deliver for EVERY job you do from now on. Jobs will come flying left and right at you!
Warren Kawamoto is offline   Reply With Quote
Old October 9th, 2011, 06:46 AM   #9
Inner Circle
 
Join Date: Sep 2006
Location: Sydney.
Posts: 2,569
Re: How you maintain a relationship with a former client?

Well, 39yrs ago I married her, for the last 38yrs an expensive dinner out and a nice card .. but next year an expensive dinner out when I'll present her with a nice traditional ruby ring .. and a nice card.

Cheers.
__________________
30+ years with our own audio and visual production company and studios.
Allan Black is offline   Reply With Quote
Old October 9th, 2011, 07:28 AM   #10
Major Player
 
Join Date: May 2008
Location: Bedfordshire, UK
Posts: 863
Re: How you maintain a relationship with a former client?

Send them an anniversary card each year. That will remind them.
Danny O'Neill is offline   Reply With Quote
Old October 10th, 2011, 09:30 AM   #11
Regular Crew
 
Join Date: Nov 2009
Location: Iasi, Romania
Posts: 121
Re: How you maintain a relationship with a former client?

At first sight it didn't seemed to be a good idea because the former clients may feel annoyed at some point. But this business is a bit different because it involves both parties on a more personal level. That's why you can keep in touch with them easily and they will pleasantly remember you (and re-watch their wedding film on the anniversary day :) ). So I find this to be a very good idea.... thank you for it!
At least an e-mail per year could not do any harm. Unless.. what if meanwhile they had divorced??
Cristian Adrian Olariu is offline   Reply With Quote
Old October 10th, 2011, 09:33 AM   #12
Major Player
 
Join Date: Jan 2009
Location: Bay Area
Posts: 522
Re: How you maintain a relationship with a former client?

One thing you can do is to take 15 or so stills from the video. On their one year anniversary you can send them a calendar with a photo of them for each month. Put your logo at the bottom with each photo and they won't be able to stop thinking of you for an entire year. It's cheap and easy to do, but really if they like your work they won't forget about you,.. EVER!!

A lot of my past clients are on my fan page of facebook so they always see my latest work and sometimes comment on it. That's good enough for me.

Don't send them a post card, just send them a thank you card with the DVD's and you'll be loved!
Kelly Langerak is offline   Reply With Quote
Old October 10th, 2011, 11:23 AM   #13
Major Player
 
Join Date: Jan 2011
Location: Erie, PA
Posts: 388
Re: How you maintain a relationship with a former client?

Quote:
Originally Posted by Cristian Adrian Olariu View Post
what if meanwhile they had divorced??
Haha, I never thought of this. With astronomical divorce rates, I don't think I'd want to risk an awkward situation by sending them anything.

I tend to maintain relationships with my clients because they recommend me to their friends, and I end up seeing them at their friends' weddings. It's awesome.
Corey Graham is offline   Reply With Quote
Old October 10th, 2011, 09:06 PM   #14
Regular Crew
 
Join Date: Oct 2010
Location: Cossack, Western Australia, Australia
Posts: 84
Re: How you maintain a relationship with a former client?

Quote:
Originally Posted by Allan Black View Post
Well, 39yrs ago I married her, for the last 38yrs an expensive dinner out and a nice card .. but next year an expensive dinner out when I'll present her with a nice traditional ruby ring .. and a nice card.

Cheers.
Allan,

you know you would have gotten a shorter sentence for murder, don't you? ....lol

Cheers

Russ (38 years of servitude for me)
Russell Heaton is offline   Reply With Quote
Old October 11th, 2011, 10:28 AM   #15
Regular Crew
 
Join Date: Sep 2011
Location: Toronto & Montreal
Posts: 188
Re: How you maintain a relationship with a former client?

I strongly believe in treating my couples more than just clients so I adopt a very personal approach with them. I feel blessed to have the chance to work with amazing people and I'd be a fool to treat them any differently than my own friends.

It's particularly important in this business because when I cover a wedding, I don't only document an event, I try to tell a story about the couple and who they are as individuals. If you don't know your couple well enough, it's really hard to capture the little details about them that can make their wedding film unique and different.

I think that when you genuinely care for your couples, they feel much more comfortable with you and they would also genuinely want to help you back. It's a win-win situation for everybody. When my couples talk about me, they don't just tell their friends about my work and how professional I was. It's the entire experience that they've enjoyed and because you've become their good friend, they want to help you even more.

The evolution of our society has made people get used to having a very impersonal vendor-client relationship. Clients are used to dealing with corporates and speaking to strangers on the phone to get customer service. In this industry, treating your couples like real people goes a long way.

As to how I maintain relationship with them, I'd add them and their friends on facebook. Visit their profile once in a while, comment on their photos, wall posts, sending them wishes on special occasions, etc. Basically treat them like my own friends because they are.
Long Truong is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

Professional Video
(800) 833-4801
Portland, OR

B&H Photo Video
(866) 521-7381
New York, NY

Z.G.C.
(973) 335-4460
Mountain Lakes, NJ

Abel Cine Tech
(888) 700-4416
N.Y. NY & L.A. CA

Precision Camera
(800) 677-1023
Austin, TX

DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > Special Interest Areas > Wedding / Event Videography Techniques

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



Google
 

All times are GMT -6. The time now is 09:29 AM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2017 The Digital Video Information Network