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Shooting non-repeatable events: weddings, recitals, plays, performances...


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Old January 20th, 2013, 06:34 PM   #1
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Things are quiet ..

.. if things are VERY quiet, do you take a lower paying wedding?

If you accept one then a full rate job comes along, do you bail on the low one? Just interested.

Cheers.
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Old January 20th, 2013, 07:57 PM   #2
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Re: Things are quiet ..

No and No..............
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Old January 20th, 2013, 08:58 PM   #3
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Re: Things are quiet ..

Hi Allan

Once you drop prices due to lack of business you can be sure that every bride around will hear about it via social media and then you are really stuck at that price point ... I relish the break and take time to relax!!!

If a bride books a small budget wedding and I get an offer for a bigger and better one??? Absolutely no way..that's the easiest way to lose all your credibility!!

Chris
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Old January 21st, 2013, 12:33 AM   #4
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Re: Things are quiet ..

Never reduce your prices.
If things are quiet - you MUST use the time to work on your marketing!
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Old January 21st, 2013, 02:27 AM   #5
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Re: Things are quiet ..

The thing I do is to keep my current package prizes but to add some options for free during the winter season when I normally have no weddings. Those options can be a free blu-ray.
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Old January 21st, 2013, 02:31 AM   #6
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Re: Things are quiet ..

I do the same Noa ..BUT they have to book and pay during Winter so it's an incentive for them to book and also keeps cash flow going during the months where you are unlikely to shoot!

Chris
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Old January 21st, 2013, 02:34 AM   #7
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Re: Things are quiet ..

Yes, I only offer this during the months Januari and Februari and announce it on my website at the end of the wedding season.
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Old January 21st, 2013, 06:17 AM   #8
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Re: Things are quiet ..

Instead of lowering prices and thus lowering your rate - why not take things out of your package with a lower price? This could be negotiated from couple to couple. So maybe no 'doc' edit but just raw footage. Or online delivery saving you time and materials on the DVD side. No prep, don't stay entire wedding, final edit extended 6 months, no multicam ceremony, etc.
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Old January 21st, 2013, 01:21 PM   #9
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Re: Things are quiet ..

Allan I will buck the trend here and say YES, offer a "last minute booking discount" for close by open dates that are not already filled. I wouldn't do it for anything further than say 75 days, maybe 60 would make more sense. Depending on your payment terms, pushing it to all up front wouldn't be unreasonable, given the up front discount. But you HAVE to call it something specific to the situation, like LAST MINUTE, so as to not degrade your typical pricing where brides reserve their date well in advance.

As far as cutting rates for good and viable future dates, there I agree with the rest of the group. If those become open LAST MINUTE dates, deal with them then.

Tons of other industries do it this way, no reason you shouldn't be able to and not hurt the rest of your business in doing so. Any bride who wants you and wants to wait for a LAST MINUTE deal, has to realize she is in jeopardy of her date filling before LAST MINUTE arrives.
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Old January 21st, 2013, 05:32 PM   #10
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Re: Things are quiet ..

I wouldn't drop my price for the simple reason that it's not fair to your normal bride and groom who do pay full price and who may get to hear of this and you can bet, like others here have said, that it will get out there and your name is mud.
If you think about it, anyone asking you to drop your price isn't showing too much respect for your work.
Yes, they may be a bit short of money but why sell yourself short. Not worth the risk.
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Old January 22nd, 2013, 12:20 AM   #11
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Re: Things are quiet ..

Chip -
Conversely, a bride who waits to the last minute to book a vendor might well be a bit more desperate to hire... perhaps even paying a premium.

It's probably a bit like airlines and hotels, except the supply (and demand) is limited - if you book in advance, you lock in your price/profit/cost. As the date gets closer, if it remains "open", you want to "sell your inventory", but if it's really close, you charge a PREMIUM for the last minute "booking"...
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Old January 31st, 2013, 09:43 PM   #12
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Re: Things are quiet ..

Quote:
Originally Posted by Allan Black View Post
.. if things are VERY quiet, do you take a lower paying wedding?

If you accept one then a full rate job comes along, do you bail on the low one? Just interested.

Cheers.
Quote:
Originally Posted by Steven Davis View Post
No and No..............
Agree.

If 'you' booked a wedding videographer and he bailed on you, how would you feel about wedding videographers?

It really is an unbelievable question to me. I actually can't believe it was typed. There needs to be a level of ethics that supersedes the income goal. Without that, we are all just money grubbing pieces of shi+.
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Old February 1st, 2013, 01:25 AM   #13
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Re: Things are quiet ..

As you can see Craig, there are answers and ways to handle this situation.

And many would try and help ALL their enquiries, with referrals to reliable companies or to friends in the industry they pass possible jobs onto.

To say that this situation never arises, shows a head in the sand attitude, a lack of understanding of the business and probably zero experience.

Cheers.
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Old February 1st, 2013, 09:44 PM   #14
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Re: Things are quiet ..

Quote:
Originally Posted by Allan Black View Post
.. if things are VERY quiet, do you take a lower paying wedding?

If you accept one then a full rate job comes along, do you bail on the low one? Just interested.

Cheers.
You're welcome. I'm happy to help. :)

So the bride sees examples of your work. She then books with you based on the samples she saw and the trust you've established with her. Then down the road you call her up and tell her you aren't going to shoot her wedding for whatever reason?

Barring some unfortunate circumstance like stepping on a landmine, once you accept, it's unethical to "bail" on the lower paying job (because your client expected one thing and got another). In my 12 years of experience, I've never done it. Probably because I wouldn't want it done to me.
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Old February 1st, 2013, 09:56 PM   #15
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Re: Things are quiet ..

+1 for that Craig..that would be the easiest way to get a bad name in the industry and suddenly you find yourself with no work..Brides network extensively and discuss us on Facebook groups that are closed. One bride told me ..all the girls talk about you (which I never knew about of course) Just imagine if your name was being slung around like mud on those groups.

Ethics are critical for trust and integrity ..without those you have no chance!!

Chris
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