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Old April 21st, 2014, 09:22 PM   #16
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Re: Online Advertising

Thanks for those links. I've never heard of that, or knew there was such a thing, but that sure looks interesting. I'll definitely be checking that out!

Regarding the FB advertising, right now, I'm just doing a campaign to get people to visit my website.
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Old April 22nd, 2014, 12:14 AM   #17
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Re: Online Advertising

Quote:
Originally Posted by Kyle Root View Post
Thanks for those links. I've never heard of that, or knew there was such a thing, but that sure looks interesting. I'll definitely be checking that out!

Regarding the FB advertising, right now, I'm just doing a campaign to get people to visit my website.
No problem! :)
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Old April 22nd, 2014, 02:01 AM   #18
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Re: Online Advertising

I've found facebook to be very difficult. In terms of sharing video content (which is the only real way to grab attention), the folks in my area have gotten bored and now if something is great, its not noteworthy, its only worth talking about if its jawdroppingly superb.

I've tried running competitions, but it only really attracts those people who spend all ay entering competitions, and so are not genuine 'followers' or 'likers'.

Wedding blogs is a great one, and if you can get featured - that helps. Quite often it can be done by dropping an email and suggesting one of your own videos. You can pay to get on directories, but try to find localised ones rather than nationwide.

Some of those big directory sites mentioned I imagine will see you blend into a mass of options. It helps that I'm in NI. We have a fairly large all-ireland one, but recently we have had two NI based wedding blogs start up which have a more creative/quirky/trendy following. I've secured an ad on one of these sites. I hope that works out for me. Its the right clientele I'm after.

I'm also doing a wedding for a guy who is an SEO and Adwords specialist. We cut a deal, and as part payment he is fully rewriting and advising me on my ad campaigns.

My SEO is pretty good for my locality, but my conversion rate could be better, so I'm working on my written site content and package options.
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Old April 22nd, 2014, 06:32 AM   #19
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Re: Online Advertising

I think I posted here earlier this year that I was asked to film our local Mardi Gras parade in our older downtown district. I had no idea the response I would get when I posted the video online on my Facebook Business Page.

This was all organic, nothing paid on this post.

16,816 reached
184 shares
353 likes
110 comments

Crazy!

Need more gigs like that. The video wasn't anything special really, just highlights. But there were so many people involved in the event, that it got traction locally.
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Old April 22nd, 2014, 07:03 AM   #20
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Re: Online Advertising

Problem I find is when i do projects for people that may gain popularity, they tend to get launched on the clients vimeo/youtube channel and I'm simply credited in the description which nobody ever reads.

I still believe the majority of my business id going to come from google.

Referrals a close second.

But a client who once seen a music video I did and remembered me when they got engaged.... thats not going to happen often.

I also don't think I'm going to encourage single people to follow me on facebook, and then hope that one day when they get engaged, they hire me.

The majority of people who find my facebook do so as part of their search for a videographer.

In short, your general popularity matters very little, targeting engaged couples is the only way to go.
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Old April 22nd, 2014, 12:25 PM   #21
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Re: Online Advertising

For the video I made, I posted it to my FB page and also to YouTube myself. I didn't give them a copy. So I didn't have to deal with all that.

As far as FB, yeah I only target engaged couples in my immediate area.

I did have 2 campaigns going: one for page likes and one for website clicks at $10/day each.

But I stopped the Likes one and am only doing the website clicks one now.
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