For those who write articles and post them on your website, do you see it as something bride and grooms look at, does this translate into more leads?

I have a ton of text on my website, and I could easily transpose it into an article or two.

For those who write articles and post them on your website, do you see it as something bride and grooms look at, does this translate into more leads?

I have a ton of text on my website, and I could easily transpose it into an article or two.

Are you talking about a blog?

I don't know about whether or not it will help couples make decisions, but I do know that if you write a couple of articles a week on wedding videography, your Google ranking will probably go up, leading more couples to your site.

I installed a wordpress blog on the same server were my business site is some weeks ago and traffic has tripled, though it's not all potential clients because I get a lot of "bots" visiting the blog. Like brian says it will have an impact on ranking after a while which results in a better visibility in google for anyone looking for a videographer.

If people will actually read all the stuff on it depends what you write, I see videographers who use a blog solely as display for their work using short highlites of every wedding they do, I use the blog to display wedding demo's a s well but also as an extra news space because it's so easy to maintain and to add articles. If we start using a different type of photoalbum f.i. the blog is used to provide more information on that and clients are directed to there with a direct link. So anything directly related to weddings will be looked at for sure.

I also use the blog to write short articles about video- and photo in general and not always related to weddings, from my business site there is no direct link to these articles and I'm sure that a weddingcouple won't be interested in those articles at all. But because I like writing these articles and it won't harm my business and will lead to a better visibility in Google I will continue doing this.