Finally....
Unleash Avid's power on RED r3d files. Not in the market for RED myself, yet, but exciting news for those committed to an Avid workflow.

Avid Announces RED Support (http://www.avid.com/company/releases/2008/080929_red_avid.html)
Avid Editing Products and the RED ONE Camera (http://www.avid.com/RED/)

I hate to be negative, but there really isn't much of substance or new in the press release or the workflow, AFAICT.

The SDK has been available for about a month. Even qualified individuals can get a copy of it from Red. Avid had been saying that SDK wasn't available when it was.

The workflow shows third-party tools and EDL imported into DS. How is that new?

What is promising is that Avid is making official announcements re: Red, so more will be coming down the road.

I agree that there's not much details in the release. Regarding the SDK being available, it took ages for some hdv and hd codecs to be supported so i'm almost a bit surprised that they are getting faster in implementing new stuff.

I'm also looking forward to see whats to come with RED/AVID.

Guess the new management is helpful!