They shoot the Wheat Thins ads with EX3s. You can see them throughout the commercial:

YouTube - Wheat Thins Commercials Are Uber Real (http://www.youtube.com/watch?v=-PV1BFaO7LA)

Nice job on these! You look to have almost identical equipment to what we're using. EX3, Chrosziel matte box, Litepanels MiniDV on-camera light (my favorite on-camera light), Sony plug-on wireless mic's.

I didn't produce the spots. I just saw them on TV and thought fellow EX3 users might be interested in the set-up they used.

Pity we didn't see the Wheat Thins or even know what they are.

Anybody else think that some agencies use their skills to sell ads to client instead of using their skills to sell products to the customers?

We call that "preaching to the choir". hehehe

Anybody else think that some agencies use their skills to sell ads to client instead of using their skills to sell products to the customers?


Well put. i can't believe how naive ad agencies think the american public is. these quasi-reality("real people") spots are getting ridiculous. they have been for years, but this ad along with the Pizza Hut pasta served in fine dinning restaurants trick and most recently the Domino's Pizza survey groups being unaware that they're actually on a farm or a kitchen when the room's walls collapse.

currently, i watch most commercials while the tv is muted. this seems to help with the obnoxiousness of the audio, but the visual content is still unbearable. eventually, i'm gonna have to stop watching tv all together or buck up and pay for a DVR.

btw, has anyone seen Mike Judge's "Idiocracy"? I think that movie was set somewhere around the 26th century to intentionally draw in more viewers without actually insulting them in the process.