Anyone know how this was done? Looks like a color dodge or something at :01-:02?
HUF Footwear Commercial #027 on Vimeo

Thanks ahead of time!

L

I would guess that it's just another layer -- either an animated gradient or some sort of rainbow-like generated lighting layer -- placed on top of the footage over the transition. Looks like they used the overlay blending mode to get the effect.

knoll light factory by redgiant software

Red Giant - Products - Knoll Light Factory 2.7 (http://www.redgiantsoftware.com/products/all/knoll-light-factory/)

thanks guys!

L