View Full Version : ARRI Amira revealed!


Glen Vandermolen
September 13th, 2013, 05:52 AM
Very nice. A shoulder mount cam. Looks like the modern digital version of the Arri SR.

ARRI AMIRA unveiled at DV Info Net (http://www.dvinfo.net/news/arri-amira-unveiled.html)

I also noticed on the ARRI website that they've stopped selling all of their film cameras. They're now fully digital cinema.

Brian Drysdale
September 13th, 2013, 06:16 AM
I was at an Arri Alexa demo recently and one of the Arri guys mentioned a lower cost camera coming from them at IBC.

Chris Hurd
September 13th, 2013, 06:20 AM
Changed URL to the DVi press release.

Here's a little video from the IBC show floor:

IBC2013: Digitalkamera Arri Amira - YouTube

Jo Ouwejan
September 13th, 2013, 07:16 AM
Saw it on the IBC today.

Brian Drysdale
September 13th, 2013, 11:13 AM
More details at Arri: http://www.arri.com/amira/

Charles Papert
September 13th, 2013, 11:33 AM
While ARRI is positioning this as documentary/run and gun camera, from what I'm seeing it has a lot of potential to replace the Alexa as the defacto episodic TV camera as well, where 1080 and at most ProRes4444 are the standard capture medium. Smaller and lighter (I'm assuming, can't find weight specs yet) and most importantly, cheaper. Will be great for handheld and Steadicam. Looks like a great design.

Glen Vandermolen
September 13th, 2013, 12:36 PM
Charles, I think your assessment is spot on.
I've heard mention of the camera in the $20,000 range, sans lens. I wonder if that would also include the EVF?
I wouldn't be surprised if it comes closer to the F55 in price. Just speculation.

Brian Drysdale
September 13th, 2013, 01:26 PM
My impression from that Arri guy was a camera that could be afforded by an individual DP shooting broadcast type work.

An Arri video: AMIRA Showreel on Vimeo

Simon Denny
September 13th, 2013, 03:53 PM
Just what I have been waiting for. I wonder if the shoulder plate, VF will be a separate purchase.

Bill Davis
September 13th, 2013, 04:09 PM
Looking at the 3d renderings, I think we ought to dub this the Arri "skinny cam"

Pretty impressively slim which should make it pretty light, but nice that it has the full traditional shoulder mount form factor for those of us accustomed to shooting that way.

Interesting.

Glen Vandermolen
September 13th, 2013, 04:20 PM
What 3D renderings?

edit - Okay, in the features video. Yes, very slim.

Allan Barnwell
September 13th, 2013, 04:28 PM
Yes this is just a photo we took of the poster near the booth at #ibc2013 but we have lots of other photos in the set from the show:

Alexa Amira | Flickr - Photo Sharing! (http://www.flickr.com/photos/omegabroadcast/9734948699/in/set-72157635508127494)

Nate Haustein
September 13th, 2013, 06:29 PM
Looks great. I'm glad someone finally "did it." Ticks off all the boxes for what we've always tried to make other large sensor cameras into. Compact, the right recording formats, viewfinder/shoulder pad/battery all in the right place. I also like how simple the whole package is compared to your typical modular cinema camera. Would be wonderful to shoot with besides that nagging price issue of the Fujinon 19-90mm you'd also simply HAVE to get with it...

Peter Corbett
September 14th, 2013, 01:16 AM
That's the trick isn't it? The Cabrio is the obvious choice for this camera but to pay nearly double the cost of the camera for the lens? I hope more affordable fast S35 zooms come to market soon.

Brian Drysdale
September 14th, 2013, 01:44 AM
Difficult combination to do lens wise, fast, good zoom range, lightweight, high quality build and cheap. I suspect the 3 to 1 zoom will tend to be one that covers most of the these factors on S35 cameras.

Simon Denny
September 14th, 2013, 02:28 AM
I was thinking a B4 mount with my current 2/3 lens world be a great start and add a few primes in there.

Glen Vandermolen
September 14th, 2013, 09:25 AM
I was thinking a B4 mount with my current 2/3 lens world be a great start and add a few primes in there.

This makes sense. I'm sure there's a big magnification factor with a 2/3" lens - but the Cabrio is $38,000! I can live with a cropped image.

Brian Drysdale
September 16th, 2013, 01:31 AM
ARRI Product Manger Marcus Duerr talks about the features.

http://youtu.be/e3bCN0KwwGc

Gints Klimanis
September 16th, 2013, 03:07 AM
Any word on the specific price? I'm reading a $38k lens is twice the price of the camera. So, $19k ?

Oleg Kalyan
September 16th, 2013, 03:21 PM
Great news, do they have a pre order anywhere?

Simon Denny
September 17th, 2013, 02:43 AM
I get the feeling this wont have the same color engine as the Alexa although it has the same sensor. I also wonder what ISO rating this is.

Time will tell.

Roshdi Alkadri
September 18th, 2013, 11:18 PM
I think it will be exactly Alexa's quality, well minus the 4k feature in which Alexa will be featuring soon.

Emmanuel Plakiotis
February 1st, 2014, 12:45 AM
Price revealed

Prores 422 1080 up to100fps €26000 (CVP) or $40000 in US
Prores 422HQ 1080 up to 200fps €29000 (CVP) or TBA
Prores 4444 2K up to 200fps. €33000 (CVP) or TBA
Since the US price is MSRP and the Eurpoean price is from a dealer, I suspect the actual US pricing scheme will be $35000, $39000, $44500.

http://about.abelcine.com/files/2014/01/ARRI_AMIRA_pricing_press_release_300114.pdf


The lower spec models can be software upgradable to the better ones.

CORRECTION:
According to CVP the base model does normal 422 (145mbits) but not HQ list of features is below:

AMIRA Camera Set: K0.0001090
HD 1080i & 1080p; Framerates 0.75-100 fps; Recording formats:ProRes 422 (Proxy), 422 (LT), 422 in Rec709; 3 Looks, in camera adjustable image parameters for Knee, Gamma, Saturation & other, Focus and exposure control tools.

AMIRA Camera Set with Advanced License: K0.0001091
Advanced licence key: HD 1080i & 1080p; Framerates 0.75-200 fps; Recording Formats: ProRes 422 (Proxy), 422 (LT), 422, 422 (HQ) in Rec709 & Log C; Unlimited Looks functions; Import Looks; in camera adjustable image parameters for Knee, Gamma, Saturation & other; ASC CDL in camera grading; Focus and exposure control tools; Dynamic Auto Tracking Whitebalance*; WiFi Remote Control*; Bluetooth Audio monitoring*; Pre Record function*
Features additional to ‚AMIRA‘: Framerates 100 - 200 fps; Recording format ProRes 422 (HQ); Log C; Unlimited Look functions; Import Looks; ASC CDL in-camera grading; Dynamic Auto Tracking Whitebalance*; WiFi Remote Control*; Bluetooth Audio Monitoring*; Pre Record function*.

AMIRA Camera Set with Premium License: K0.0001092
Includes:
Premium licence key: HD 1080i & 1080p; 2K (2048 x 1152); Framerates 0.75-200 fps; Recording Formats ProRes 422 (Proxy), 422 (LT), 422, 422 (HQ), 4444 in Rec709 & Log C; Unlimited Looks functions; Import Looks, Import custom 3D LUTs; in camera image parameters for Knee, Gamma, Saturation & other; ASC CDL in-camera grading; Focus and exposure control tools; Dynamic Auto Tracking Whitebalance*; WiFi Remote Control*; Bluetooth Audio monitoring*; Pre Record function*
Features additional to AMIRA with Advanced license: 2K (2048 x 1152) recording; ProRes 4444, Import custom 3D LUTs
I think they represent a good deal compared to Alexa, but not that enticing, compared to the competition. On the other hand, is a justified premium for the best sensor on the market and Arri's reliability and ergonomics.

Bill Bruner
February 1st, 2014, 12:44 PM
The Arri sensor and ergonomics (which means $thousands saved on shoulder rigs) are two of the three really big deals about this camera. The third is that it records to an edit-friendly codec on relatively inexpensive CF cards - so no transcoding and no expensive drives = more $thousands saved in post

Renting this camera for $2000 a week could be the best investment in reducing production and post-production costs that an indie can make.

Cheers,

Bill
Hybrid Camera Revolution (http://hybridcamerarevolution.blogspot.com)

Emmanuel Plakiotis
February 2nd, 2014, 02:21 AM
She doesn't get CF BUT CFast 2.0 which are very fast but, at the moment more expensive than SSD. Amost $2K for 256GB

Brian Drysdale
April 11th, 2014, 06:31 AM
A video interview about the AMIRA at the NAB stand: PVC at NAB 2014 - ARRI AMIRA on Vimeo