https://www.flickr.com/photos/omegabroadcast/14483272320/

Blackmagic Pocket Cinema Camera for US$495 (http://www.dvinfo.net/news/blackmagic-pocket-cinema-camera-for-us495.html)

Blackmagic Design Announces Blackmagic Pocket Cinema Camera for US$495.
Fremont, CA - July 16, 2014 - Blackmagic Design today announced an exciting Summer Special discount for the Blackmagic Pocket Cinema Camera for the low price of US$495. With a normal recommended retail price of US$995, this Summer Special represents incredible value and is available for a limited time and will end on the 31st of August 2014. This Summer Special price is subject to limited availability, after which the price will return to the usual recommended retail price of US$995.

Here's the official page at DV Info Net with ordering info from our sponsors (AbelCine, Omega Broadcast and B&H):

Blackmagic Pocket Cinema Camera for US$495 at DV Info Net (http://www.dvinfo.net/news/blackmagic-pocket-cinema-camera-for-us495.html)

This is the review of the camera that we did last fall.

Blackmagic Pocket CInema Camera @ACL 2013 - YouTube

A note from Blackmagic:

A quick update for you on the Pocket Cinema Camera promotion announced last week the ‘limited availability’ was far exceeded and we were forced to stop accepting orders.

Price going back up to $995...

Blackmagic Design Pocket Cinema Camera (http://www.omegabroadcast.com/product-p/bmd-cinecampochdmft-90-3537.htm)

That was fun...

In Belgium there are still 3 dealers that sell at half the price, I don't get BM, are they so desperate they need to pull stunts like this? What about buyers that got the camera just before this pricedrop was announced, that must sting...

Well it is a way to reduce excess inventory. Other manufacturers have done price reductions/promotions then gone back up. Albeit none at 50% like BM. I suspect a new replacement is coming soon.