> Kodak and other film companies use
> that emotional term frequently.

I guess they refer to this great emotion they feel when somebody actually buys their stock nowadays.

Kodak sold more motion picture film last year than ever before. I believe it was 900 million feet.

Sure, but probably just a little more than last year. There is a reason why Perez laid of 60k workers, Kodak is betting on the digital future. Film is a legacy technology. It will still be around for years to come of course and in many ways it has not been surpassed by digital and there will always be some use for it, like vinil versus CD, but digital is where Kodak is spending almost all it's R&D money now.

Kodak, in the past year, has introduced new film stocks (Vision2) for all formats including Super8 which surpass all past filmstocks in quality. Super8 film sales are at an all time high.

I posted a letter here, previously, that I received from a Kodak VP assuring all photographers that Kodak continues to advance the film process.

But an increase in film sales is an increase not a decrease.

The only number I could find says 2002 sales (I assume) were 700 million feet compared to 900 million in 2003.