Avid announces RED support!
 

Finally....
Unleash Avid's power on RED r3d files. Not in the market for RED myself, yet, but exciting news for those committed to an Avid workflow.

Avid Announces RED Support
Avid Editing Products and the RED ONE Camera

I hate to be negative, but there really isn't much of substance or new in the press release or the workflow, AFAICT.

The SDK has been available for about a month. Even qualified individuals can get a copy of it from Red. Avid had been saying that SDK wasn't available when it was.

The workflow shows third-party tools and EDL imported into DS. How is that new?

What is promising is that Avid is making official announcements re: Red, so more will be coming down the road.

I agree that there's not much details in the release. Regarding the SDK being available, it took ages for some hdv and hd codecs to be supported so i'm almost a bit surprised that they are getting faster in implementing new stuff.

I'm also looking forward to see whats to come with RED/AVID.

Guess the new management is helpful!