I was just going to post that, lol.

C'mon now, it's becoming obvious that Apple doesn't want to support Blu-ray because they'd rather emphasize online distribution options where they can potentially make more money. Back when standard DVD burners first became available Apple was one of the first to support them before many consumers had DVD players; today there are roughly 2-3 million US households with Blu-ray equipment and still no hint from Apple about supporting this technology. Shame on Steve Jobs for putting greed ahead of customer service, but I guess times have changed in Cupertino...

Kevin, maybe I'm just out of the loop but I haven't really gotten the feeling that Apple doesn't want to support Blu-Ray. Apple has generally taken the path of putting out software that was not buggy and that delivered what the customer needed. I don't know that the world of Blu-Ray has progressed to where they are comfortable with releasing something yet. I mean, it was only a short time ago that BR finally beat out HD-DVD for good. The simple fact that people are having trouble getting BR DVD's to play on some BR players is evidence to me that the implementation of the format is not stable yet.

Again, I could be completely wrong, but I think it's quite short-sighted of you to just assume that Steve Jobs and Apple are greedy and don't want to give BR support. It seems to me that BR is going to do whatever it's going to do whether or not Apple gives it any attention. So really, it would be the opposite of greed for Apple to not support BR, because if they don't they will eventually lose their video production customer base.

One last thing. Just because Apple hasn't officially announced that they are working on BR support doesn't mean they aren't. Many companies don't release that kind of information until they feel the time is right. Maybe Apple just doesn't feel the time is right yet.

Hopefully. All I know is that *somebody* is going to step up and support this thing. Will someone wake me up when we have a winner?

Okay, maybe I being a little hard on Apple about this - but it's been almost two years since Blu-ray players started shipping and still no hint of even rudimentary Blu-ray support. There was a time when Apple would have been first to market with a Blu-ray burner plus corresponding software, and that clearly isn't the case here. Their emphasis appears to have shifted to activities where they can collect ongoing fees, which is fine for them as a company but hardly exemplary as a computer technology leader. And this oversight is driving Final Cut users to buy competing software products just to make Blu-ray discs, which is not a good trend for Apple. Calling this the result of greed may have been too harsh, but it's at least weak management.