By the way, that was me who said that. They're not mutually exclusive concepts.

Judging the difficulty in say, cineform (or any software hard/software company)trying to get what seems to be simple piece of software to work correctly 100% of the time or, even me trying to keep my all four of my WinXP machines running (yesterday I had to use a hex editor to change hexadecimal code to get my hard drive to show up in a fresh XP install!?!?! No wonder my parents hate computers) I’d say that it’s a wee bit more difficult than we think!!

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$300
 

Considering how quickly Canon fixed the firmware for the banding/black dot issue it seems unlikely that they are even considering an aperture fix in a free firmware update. Canon fixed the banding/black dot issue because there was an issue with the proper functioning of the camera, but I am guessing that they don't see aperture/shutter/iso control as an embarrassing problem they need to fix. If Canon offered a firmware upgrade that cost $300 for those that wanted to pay for added functionality it might make sense for them. I have no idea how many units have been sold, but if 1000 people bought the update that would be $300,000 for what seems like a simple firmware fix.

It might also make sense if/when sales slow and inventory starts to stack up, which could very well happen in this economy. News of a firmware upgrade would generate a lot of press and stimulate sales. If they still have a backlog of orders, there's not as much motivation to act - yet.

That said, I have no interest in Canon glass these days. Give me the update, and I will only shop for EF glass, since I'd get not only great video glass, but full photo compatibility. It's as simple as that.