Quote:
Originally Posted by Paolo Ciccone
Fine, it might have been an unhappy choice of word, I haven't changed my mind but I'll avoid using that "v" word in a public forum.
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I understand your POV of charging for something that isn't there and I even agree with you that RED as a company as such doesn't have a track record.
I suppose it is just a choice. The 'normal' route would be searching an investor or a bank. You'll need to convince them of the bankability of your project, but that's just talking. Problem is that investors and banks want more in return then they put in so you loose there.
If you can get some of your money for R&D straight from customer investments, that seems cheaper because they don't want more in return then they put in. Of course before you'll be able to get a lot of customers to put in an advance before there's anything, you have spend a lot of money on marketing (for hyping your product).
In the end a part of your money goes to investors, banks or marketing companies. I can't say I'm morally negative towards this method. I'm a businessman, it is all about the return and this way might be slightly more profitable then the standard way of using banks.
Nevertheless, as a businessman, I wouldn't invest in RED. I think the only point that's unfair to the customer is the lack of communication. Not communication of the product (this kind of communication is there a gogo - even without the product), but communication about the RISC involved in the investment (albeit a small investment and limited risc due to refund). There's always some risc and that's what banks and investors are after - yet that's what end-customers as investors might overlook.
As I said, I wouldn't do it, but there's nothing wrong with the business tactics. If you would invest $1000, you invest it in a product with paper specs. If the RED CAM doesn't become a reality you seem to be garanteed to get your money back (I'm not certain how that's garanteed, but it should be legally), so you can only loose about $30 interests over the span of a year I suppose. On the other hand: if the camera gets a reality and you have pre-ordered, but it's not what you expected it to be (and that's always a reality), will you still be entitled to get a refund?
I think no-one can be blamed for calling it vaporware. It might be, it might not be, but at the end of the day it is a product of a new/unknown company that has been hyped for a long, long time and there still isn't anything tangible out. It might not be vaporware, but people should be forgiven for thinking it is. Besides, it might still be. And this is exactly where business tactics might backfire. To get customper input BEFORE some of your R&D, you'll need to hype it. RED has done that succesfully. If the R&D takes too long the effect of the hype is lost and investors might get edgy. Customers with pre-orders are less strict about deadlines then investors, but they haven't got endless patience either. Businesswise this might be and interesting story, especially if there's no product any time soon...
I would never blame anyone for buying into hype (well,... I might, but hey), but some of the arguments are bogus. Someone said he wants to pay $1000 for knowing he'll have a better camcorder next year. Well that sounds like a salesguy's argument: 1) you don't know anything: it might just not be there in the end - perhaps unlikely but still a possibility 2) a better camera? By the time red will be eventually out, there might be other competitors on the market. And you have already payed your advance and thus you've made your choice before it was clear what the competition might have on offer. (let's face it, in between the first rumors of the XL-H1 and the product officially being announced were only a few weeks - the same with the JVC GY-HD100/HD200/HD250 - the same with the HVX200 - who's going to put his money on the fact that there won't be ProHD XE by the end of next year? or perhaps sony has something up its sleeve? Panasonic might be able to bring a HVX300 or HVX500...?)