That's what I said :)

I'm just saying that is IS possible, although you have to do it manually.

Bill

Correction: that was Buckaroo Banzai. :)

Glad you confirmed my remark, since I stated that the END SEARCH function no longer worked. Since we are now in agreement on this issue, we can sum it up to the noticeable advantage of IC tapes being able to use the END SEARCH function at all times, chipless tapes can only use that function if they have not been removed from the camera. Whether that is worth the price difference is another matter and depends on your work flow and wallet.

Thanks, you just gave me a good laugh. :)

Glad I could inject a little humor into your day - but I really doubt that we're into the same market dynamics that apply in some consumer markets where the latst color, or the celebrity face on the box gets attention and sells stuff.

Think about it - how would these mercenary manufacturers promote their products to the poor consumer? "Wow - act now, be the first on your block to have a tape cartridge with a memory chip!" "Call the number on your screen in the next 3 minutes and we'll give you not one, not two, but three onion slicers with every IC cartridge you order!" "Get your Viagra, Cialis, and IC chip cartridges right from the privacy of your own home!"

Somehow I just don't think this kind of pitch will get the attention of every bored housewife or couch potato watching daytime TV and convince them to run right out and get one.

Therefore, I have to conclude that there is a segment of the market to which the function of these chips will be important and over time there will be even more good reasons to use them and the market segment will likely expand.

And there's a segment to which the chip provides no benefit, and they won't buy them.

I'd bet anyone if a poll was taken on purchase of both, that the non-IC buyers would win by a landslide.

I'd also bet that any tape manufacturer that makes IC tapes make more profit from consumers who buy them based on the mindset "These MUST be better... they're much more expensive!", & don't know any better... than users who actually need & use them.

I agree there must be uses for them, but at a premium cost. How much more money does it cost to drop a chip in a cassette shell? Certainly not 100% or more.

I don't need them... therefore...

I'm out :D
Bill

I'd suspect that the number of people buying them is a small percentage of the total. That's partly what drives the pricing equation. If it costs 10% more to make and they only represent 3% of the total sales, then the price will be significantly higher.

However, I'd still really like to know what function they provide for DV.