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-   -   McDonald's start/stop commercial effect (https://www.dvinfo.net/forum/open-dv-discussion/401342-mcdonalds-start-stop-commercial-effect.html)

Kyle McConaghy September 15th, 2009 01:02 PM

McDonald's start/stop commercial effect
How does McDonald's do the start/ stop-type effect on their new commercials? It is as if there are skipped frames in the footage. I can't find a link of an example but i would love to know how they do that cool effect.


Grinner Hester October 1st, 2009 12:53 PM

A scale change and a quick sapphire glow. You can animate the scale as a 3 frame transition or just use a cut with a 2 frame duration of the up-sized shot. The glow is what makes it.

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