Yes, I don't think there's too many examples out there. Not an overwhelming amount, anyway. Chris Cunningham shot 'Rubber Johnny' on a small Sony DV cam. But that is in no way mainstream as it is almost pornographic and the track is by Aphex Twin. (I actually really like the video) Those two things alone guarantee limited airplay. But I think if any MV director who was at the top of the foodchain shot a music video for a popular group or artist it would air in high rotation if it was shot on a Pixelvision camera. The thing is is a lot of MV directors are building stuff for their reel to get feature film work. They almost NEED to shoot in 35mm to be taken seriously by any major production studio. I'm not saying this is the main reason, but it is certainly one slice of the pie as to why you don't see more DV stuff.

I have unique knowledge in this area as I use to work with MTV and shot/produce the first commercially available full length product shot exclusively on DV back in 1997. It was a longform video that still holds the record for most sales ever for the genre. Before 2000, MTV would not accept anything but film. I actually snuck a DV video thru on a live Hanson video by getting it processed by a VERY expensive film look lab. This is the same guy who developed the 24P process for DV cameras. Late in 2000, MTV began to soften up and there have been many videos shot on DV. Mostly kitchy and idea driven, not just a traditional TRL type videos shot on DV. The band Len who had the song "Steal My Sunshine" blew up so fast there was no time to shoot a video so their manage had them drive around town and shot them on a VX1000. MTV played that in HEAVY rotation an entire summer. The truth is that the format is not the problem, it is the politics. 99% of music videos that cost over $50K never are shown on ANY MTV station. Outside the US, the market is very different. I did a video in 2000 for $20 that was #1 for a month on MTV South America and MTV Europe.


ash =o)

Hey Ash, I know this isnt the right forum... but would love to see (or get the title) to that vid. I'm sure its pretty sweet seeing your other work.

Luvley Jubbley!

Just goes to show that you can produce solid, high quality productions without needing to jump feet first into the next big thing.

Well done indeed.

BTW - Does Ty Brown have a web site by any chance. I really enjoyed the song, and would love to hear more.

Not that I know off. Here is the my space thingy he has.

http://profile.myspace.com/index.cfm...endid=65295883

It was "Save Me" by Hanson. You can find it on the net. They had no time to record a new video so I took some live footage and effected it. It doesnt seem like much now but the effect was VERY hard to do then. In order to get the sketched looked I had to export every frame into Photoshop and add multiple effects, first make it B&W, then negative, the adjust the contrast and finally a charcoal pencil filter. Then I had to re-import it into Premiere and build the video. For the colorized part, I simply overlayed the uneffected video and made it 80% transparent. Nowadays, it is simply right click, add filter!!!!!!


ash =o)

Wow james, pat yourself on the back. I think it was decided a while ago that the majority of videos played on MTV are chosen due to popularity, not format. If whatever popular artist decided to shoot on HI8 right now, the video would probably air. But they wouldn't, because they can afford film.