Super Bowl Fan Add made on HDR-FX1
 

In case you haven't heard about this, a wedding photographer using a Sony HRD-FX1 got some high praise for his Super Bowl Fan Ads for Frito Lay. Interesting read about the camera and his shooting methods.

It wasn't the winning submission though. The winner which everyone saw was shot on a JVC GY-HD100 and was written, shot, and edited during the last 4 days of the entry submission deadline. Very funny ad from a brand new company. Kudos to them for sure. Hope they get some royalties or some pay back for their add from Frito Lay.

jason