Newer Alpha DSLR cameras from Sony.
 

Looks like competing against the Canon 400D and the Nikon D80 wasn’t enough so they decided to go after higher end models.
http://www.digitalcamerareview.com/d...sp?newsID=3044
http://www.mobilemag.com/content/100/336/C11983/
http://industry.engadget.com/2007/03...ateurs-models/
http://gizmodo.com/gadgets/digital-c...ics-242663.php
I would surely love to get my hands on Canon's 1D Mark III but maybe this is the camera Sony intends to compete against.