Thanks a lot, guys! I increased the smaller fonts by half a point and tweaked the brown part of the glow behind the description a bit. So, unless I come up with any new brainstorms in the next day or so, off to the printer it goes!

Paul: Let's just hope prospective clients share your excellent taste in I's and T's. ;)

D-Man

I know the "Prop." stands for proprietor, but I wonder if I would advertise myself as a "Prop." in anything related to the film industry. I like the overall design, though!

- Martin

Haha, you're right, Martin. I'll change it to the full word.

Instead of Proprietor, consider "Owner" or "President" or "Executive Director"

Owner
 

You've got some great advice here, ad like the other comments, I'll add my vote for the latest version (not like you should give too much weight to random people on the internet).

I also think "owner" or "President" makes more sense than prop. abbreviated or otherwise.

Ok, here's the (hopefully) final version.

You guys have been a huge help - thank you!

I like it, looks very nice. The sword is still a little freaky, but like my business name, it's probably a conversation starter.

Thanks, Steven.

The sword is there to stay. :) It's part of the logo design, and I created it that way intentionally. The sword is motif or symbol of my business, and it morphs into the film - moving image is my "weapon."

On a side note, in light of the recent RED discussion, it is interesting how universally symbolic a 35mm strip/roll of film is of moving pictures in general. It somehow gets the point across better than, say, a MiniDV tape would.

Cheers!

D-Man

Looks like a keeper Dale. " The Pen is mightier than the sword, but the blade is longer than the lens...?" or something.

You're right about the film being the universal symbol of filmmaking. You still see old graphics of dial up phones and hand-sets for telephones as well. I mean, a cell phone looks like a deck of cards, right?

Please excuse my immaturity, but the first thing I thought was "it all depends what Joy looks like".

Overall, the design is very well done--well laid out. However, I'm having a serious problem with the sword turning into film. The sword is a symbol of strength. This sword peters out into a flimsy strip of film, destroying its strength and usefulness.

Symbols carry a great deal of subconscious inplications that do have an impact (but "What kind?" is the questions!), so don't under estimate what the potential client's reaction maybe to such a "negative" symbol.

Just one guy's opinion with a degree in graphic design.

Jay,

Thanks for the compliments and critique. Just so you know, this business card was printed several weeks ago, so critiques of this particular design are a little moot now.

However, since you talked about my logo, I'll answer that one. You make a good point. However, I think the design says more about the film: in itself, a flimsy piece of celluloid - at Mountjoy! Studios, a powerful weapon and tool. However, you're the one with the degree - you may be right. I'll think about it.

Thanks!