I know. But the end result is, if it really becomes a problem, I can change the name of the store or something. I'm just trying to work through my Target-use options.

Speaking of which, thanks for the comments, everybody.

As an intellectual exercise, this is a great thread. It just seems that in your real-world situation, you may not find out if it "really becomes a problem" until you are finished and trying to distribute the movie (online or elsewhere). At which point fixing the problem might be a big headache. Which might make an interesting question of it's own: "How do I fix the legal poblem after the movie is cut and done?" :)

Here's a little "did ya know"... if you shoot a scene with a wall that has a wallpaper design on it, you need permission from the manufacture of said wallpaper to use it legally.

Now imagine how many problems you could potentially encounter in a store as instantly recognizable as Target, not to mention the millions of dollars they spend building and protecting their brand name.

And if you think the motive of not-for-profit will protect you I'll remind you of the two guys who were recently sued by Volkswagon because of the video they did spoofing the VW Polo Ad.

I thought it was funny as hell but apparently VW did not.