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-   -   Does Billing Approach Change for National Ads? (https://www.dvinfo.net/forum/taking-care-business/528558-does-billing-approach-change-national-ads.html)

Nathan Thompson May 28th, 2015 12:57 PM

Does Billing Approach Change for National Ads?
 
I run a smaller production company, but work with clients on a national level. We produce creative from start to finish. I have recently come into situations where extra potential is recognized with existing content and there is a desire to expand it from an online release to a more official broadcast ad campaign. How would you handle billing for a situation like that? Would you bill strictly according to time involved? Or is there room to take a 'royalty' approach like photographers or musicians do when their content is put in front of a wider audience?


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