I thought the page was very funny. And sure the guy has got an attitude. That is a good part of why it is funny.

If there is a single message that I took from his good natured rant, it was to not get caught up in cute technique at the expense of story telling. There is nothing at all wrong with the camera in the fridge/trash can/mail box. If it works, it works. Just don't think that you are necessarily being original.

The great thing about rules, particularly as applied to writing or filmmaking is that you are always free to break them as long as it works for the story. Nevertheless it doesn't hurt to know what the rules are and why people think that they are rules.