Cool wedding editing
 

I've been watching this guy's wedding videos 2 years ago and even today, I think they're really really cool! He's in Israel and edits with Edius and AE.
This video was done in 2005 and it always make me shake my head in awe.
http://www.cube-edit.co.il/cube.htm

I forgot to tell you that when the first cube edit screen comes up, click on the upper right box and it will lead you to the wedding video clips.

i personally don't fancy any special effects or editing. I like it plain, simple and neat. I like the focus to be on the shooting technique and the video subjects. Something like what Patrick had done. The special effects had taken more than 80% of my attention away from the couples. :)

Kenny

Completely agree with Kenny.

And from someone who has FX in their company name, even i've never liked cheesy or template-looking effects. it HAS to be tasteful and minimal to be effective. (i.e. that triple shape mask thing in the first clip seems to go on forever!).

Watching his reels just completely distracts from the content coz u are forever looking at the next effect.

don't get me wrong though coz the actual footage content (from what u can see) has potential to be pretty good, and i love his actual website beginning, it's amazing infact!

I agree that his visuals are VERY distracting because of the volume of special effects he uses. Way too much for my taste. However, I was looking at his editing... how he took the time to create his effects and put everything together. I personally would never do his style in my videos, but I think his EDITING is truly amazing.

This guy comes from a DJ background hence his heavy "MTV" style which I've not seen elsewhere.

I just wanted to post his site because I thought everyone could learn something by watching his editing style:)

Yup. It's still very cool, although they are more suited to MTV or Corporate Video. :)

I just wish I could read in Israelie.

Lol

Man i love it,
Very modern, funky & slick, a complete turn around from the norm.
Great ideas for anything really.

Cheers
Simon

There are some good ideas to make parts of a video more contemporary. I liked some of the creative things he is doing but I would not use them throughout the video but....maybe thats the style in Israel.

John

Yup, some of that was over the top. Or over used, at any rate

But there were some nice ideas and there and some very nice editing to the music which seems to be a dying art

A lot of it would suit a trailer of wedding show demo; I don't know if I'd use "so much" in the video itself

Still, its all what the market would bear. I edit for other studios, that's all I do now. In this market I get requests for that kind of highly stylized work where my out of town markets tend more towards candid, "out of the box" look

Hey, I encourage all my studios to go candid .... I love knocking off a whole wedding in 6 hours or so.

Seriously, I saw what looked like a lot of "canned" effects which I have always hated but, as I said, don't dimiss it outright .. I could also see some real work in there. And geez, building some excitement in a wedding .. is that so wrong?

Sell what you want to sell not what you think they want to buy.
 

man o man - That listen to your heart video was amazing -
Very creative and well done. Thanks for sharing.

Being a person who has been known to go a little crazy with some edits - this made my stuff look tame. I know the work that goes into something like that. It's so much easier to find a slow song and edit it - storybook fashion.
but what he has done isn't over the top, it's out of the park. I hope he is making good money for it.

The objections on here are funny. Some people get so defensive when they see something out of the ordinary. It is always that same response, hmm - must be his market, nothing like that would ever sell here. I've heard those comments for a decade and I just shake my head. You can make any product you see fit and sell it. Either you will make a living or you won't. It's your product, you can choose what you sell and who you sell it to. You don't have to follow some imaginary guideline to wedding video's 101. Plain and simple or pure funk and fx's, it's your business and no one else's.

This is in no way "good" but it is entertaining!

Chris W

I think this is "good". Because "good" is subjective, and if those people love their video, then that's all that matters. I'm glad someone has the guts to try something new. Tastes change, and I think there will always be a place for the "classic" video, but younger weddings will want something like this too. Maybe not exactly this but something flashier than what is the norm right now.

Well this is "Flash Gordon" or "Transformers: The Movie (1986)" good. It's so cheesy but it kinda works because of the 110% conviction of its creator. Wedding video styles change but good storytelling will always be good storytelling. Don't see much of a shelf life for this kind of thing.

Chris W

I think it's great. Much more interesting than the same ol slo mo that seems to permeate the industry in the US. that being said, I don't think the whole wedding video could be like these but a couple parts done like this set this person apart from everyone else in the industry...

His sense of timing is good, but it's just over the top and stupid.
A wedding is not a music video. Heh.

The FX also really aren't that amazing. They're pretty well done, but nothing phenomenal.

Yeah, they're supposed to be drawn out and boring, right?

Wow...I really like how you called someone elses hard work stupid....that was so....well....stupid of you....

Saying you don't like it is one thing....calling it stupid though...

His skills should be applied elsewhere.
I didn't call him stupid nor his style. Applying it in this case IS stupid, in my opinion.

On top of that, your phrasing sounds as if he's a working man trying hard to make a living... well... no. He doesn't, I don't suppose, have much trouble creating these videos, considering his experience. He's a professional and quite used to his tools. He does his job and does it well (objectively-- it's well done, though the intent may not be a good idea), but it's simply a method for financial gain-- because the flashy graphics are impressive. In that sense, the method works, but to me, I find it laughable. Too many people not versed in technology just love anything flashy. I think it's kinda a shame. Just think about showing the average person how to reverse a video clip. Oooh the possibilities! They'd probably put that in their wedding too... but... eh... ew.

I saw one clip were the couple was dancing (probably against a green screen) and looking at the effects that were used it was quite impressive. It could be broadcasted on mtv if you ask me. As long as the couple who hires him know what to expect there's is nothing wrong with his type of editing, calling it stupid or laughable is just a personal opinion.

If this is the only way he edits his wedding video's then his client base is very limited but if he uses it as an (extra paid) option in his wedding packages it will give him an advantage against his competitors.

It's much like trash the dress, here (belgium) f.i. it's very difficult to get it sold, people often find it stupid or laughable as well while Patrick Moreau seems to get his year fully booked with it. It's all about personal opinion and how open people in certain countries are for it depending on the traditions.

Makes sense.

I guess that the limited client base is the most important thing, then.

And, yeah, it could go on MTV. But... a wedding that goes on MTV? Weird, I say.

Lots of sour grapes about this persons work I think it is just brill Just show it to your next Potential bride and ask her

Only one person's sour.....

Hopefully having the the wisdom to look past the present is a gift granted by being married...that said, I can't imagine anyone over fifty enjoying something like this...

A new twenty-something couple may like flashy effects to match the excitement they feel then, but when they yearn to relive the day twenty, thirty, forty years from now...and recapture the sentiment that comes with exchanging vows, starting a family...this would be nothing but an obnoxious headache and waste of money...

This Cube guy may be very talented visually, and caters to his audience, as young as they are...but does not appreciate the meaning of archiving an event like this.

My grandfather was the sole photographer for my parents' wedding and ruined all but one photo. That is the only memory I or my parents have of the event. It upsets me to this day.

Ok, two...

I think the thing that you guys are missing is that I bet these clips are like his highlight piece. I would think the couple still gets the ceremony and toasts and such in a more normal form.

I think the real thing here is a few people maybe think that if the industry goes this way, they'll be out of work... ;)

I have to say the editing is great, good ideas, the rhythm, the style, everything is great.I just don't want to watch it for more than 2 or 3 minutes. I can tell you for sure that my parents wouldn't want to watch it for more than 30 seconds... so... I don't know...
It kind of reminded me of the movie trailers for all the big hollywood movies. More FTB than actual footage, hooking music, but, well, something's lacking to draw my attention for more than a little while. The editing is great, as well as the camera work (well, as far as I could see that) but the over all impression was just "I'm gonna switch to the next channel and see what they've got there"

Well, put me in the class of "over 50" and I enjoyed the heck out of it. You don't have to be young to enjoy creative editing. This guy is doing something that not many people can do. And I bet he's making a lot of money by doing it. I would love to have such a creative mind!

The only suggestion i would make about his editing is that it immediately starts with the effects. Sometimes that cannot be avoided, but when using progressive music like the one with the Scorpions "send me an angel" which later went to "wind of change", then i would suggest a more that he goes to the short cuts and effecsts progressively up to where the music is cilmactic and in a way elongate that moment , just to slowly come back down.


Anyhow, the editing is great, i am sure that the editor does not film it himself. He probably requests differnt style of shots from the videographers, with different angels, speeds, motion, distance etc etc and then he follows the musical line rhythmically and dynamically.

Great job as something like that takes a lot of time.

Dont get me wrong, I like a lot of what he has done (not all of it).
I worked for 3 years doing nothing else but compositing and fx and
realise how long it takes to do what he has done.

I have only recently returned to the wedding business,
I cannot see this approach to weddings working for a number of reasons.

The first is the sheer lenght of time it takes to do edits like these.
Clients would need to be paying enough to buy the editor/company for at least 4 weeks. If that is the case then good luck to him. I only wish I could find clients like that in this country.
Which leads me to my second point. On my return to the wedding business recently, it was my intention to subtley introduce fx to the edits and build up templates over time. I suppose being honest my ultimate aim was to end up with wedding videos something similar to his (although not in style).
My first job was edited heavily, I used some fx and i thought they worked well. The clients were happy. They originated from NY and came over here for the wedding.
My next potential clients came to see me. They were Irish. We spoke and to put a long story short they explained to me how they did not want too many effects used in their wedding video. They pointed at a paticualr effect i did, where i used timewarp in ae to go quickly and slowly from one bridesmaid to another. Believe me I had spent time on the day shooting with this effect in mind. I was actually quite happy with it but would make adjustments on my next shoot to get it even better.
They had the cheek to say it looked like an afterthought. I was actually offended, although I didn't show it.
So my approach to these people was to be very straightforward in the edit and shooting style.
In retrospect, its easier to do this and I think it does suit the wedding style of video to not be excessive on fx. I know this is just my opinion and I could be slammed by people here saying " what do you know, your work is crap"
Well I can take it!

You know in retrospect I prefer the second one. I think it has a better pace, and a nicer & more appropriate wedding style. Not to mention that in a few years it will still look the same. The effects on the first video, will end up looking cheesy (if they dont already!)

This one was the first I did, with the FX (although very few) (no need to stick with it after the breidesmaid shot)
http://www.iol.ie/~griffinpromedia/d...&dnewmain.html


The second is after I got scolded for too many effects by my next customers. (no need to stick with it after the photog session)
http://www.iol.ie/~griffinpromedia/d...aulaphoto.html

I have found myself really waffling on here, I'll shut up now.