Raw Footage -> National Canon Commercial
 

Back in May Tony, Michael, and I shot a wedding in Toronto for Amy and Alex (I believe I posted the highlights on here a while back). It was an awesome wedding to shoot and we were so happy with how everything turned out. It was actually the original piece that got Canon to call us regarding being involved in their cross Canada Expo.

Just recently they got the budget to do a national commercial on prime time for the next 6 weeks and they wre interested in doing something that would recreate the emotional feel of our highlights montages. Their original idea was to hire an ad agency to produce a mock wedding and make a commercial from that. As they talked more, it seemed to make more sense to use the footage from one of our weddings and cut that into the commercial they wanted as that would retain the raw emotional feel they wanted to create.

For now the commercial is airing in Canada only but if your in Canada, it will be on primetime for the next 6 weeks. We are very excited that this is finally airing and we can share it. Check it out on our blog if you want to see the spot:

http://stillmotionblog.com/?p=258

Patrick

congrats! that is quite an honor.

Oh Patrick...this is huge. I think they're wise. You just cannot manufacture the power of a (good) wedding.

Keep dreaming big bro!

I completely forget the best part. The spot was shot with the A1 in HDV. One shot is actually done with an HV20. When we sat in the screening room with 20 top people from the ad agnecy and the editing company, everybody thought the spot was shot uncompressed HD.

Patrick

Congratulations on this achievement. It is quite an accolade and I'm sure will be very beneficial for your business. Will keep an eye out for it on TV over here on the west coast.

Did they do the color work for the final spot?

Thanks Eric,

Please do let me know if you end oup seeing the spot. I have yet to see it myself.

All color work was done by the editing company. It looks surprisingly similiar to what we did in the highlights but it is all their work- we just provided the footage. I know they were given some of our clips as models of what Canon was looking at but I don't know if that influenced what they put together.

Patrick

^^ Eric, yes they did!

=D !!!!!!!!!!!!!!!

Being thrust into this season and into this business at warp speed by Patrick has really been an unbelievable and crazy experience to say the least; I'm still in shock to finally see this spot after all these months of labour...!

Cheers to many more shoots Pat & Tony.!!!

Michael

Hats off to you sir, thats quite and achievement.

Well Earned!

<<<Patting Patrick on the back!>>>

CONGRATULATIONS! Your is well deserving of this kind of recognition!

Kudos!
What an amazing spotlight for your company on primetime

Only Thing Better
 

would have been a reference to who took all that video. Great job and congratulations!

Hahaha this is AWESOME!!!

I was watching my recording of prison break last night, and during the commercials, I heard the song and I was thinking, this is the same song that Patrick used! It totally looked like your work as well, but I was thinking 'is this really them!?"

That is simply amazing. GREAT work Patrick!

Truly an honor, man.... enjoy it!

Good to see Canon recognizing that it doesnt take a national advertising corporation to do good work with their products. Says a lot. :D

C

Well, yeah but it doesn't take credits or text to say who did this or that.
Self acheivement is one of the highest forms of praise...

A little mention wouldn't of hurt..but that's how tv is..

Congrats Patrick. Would love to shoot with you the next time you're in Vancouver. Let me know!

Thanks for all the comments guys.

We were really quite lucky that they chose Amy an Alex's wedding as it has already had so much exposure. Their trash the dress shoot made it to Trashthedress.com and travelled with us across Canada doing the Canon expo. Their highlights won a WEVA award and was also picked up to be featured on weddingbee which got quite a bit of attention. Now that the commercial is out with the same couple, tons of people are recognizing them as soon as they see the spot.

Bruce,

We are fortunate enough to be doing both a Same-Day Edit and a TTD shoot while in Van so it would be awesome to have you along whenever you have time.

Patrick

Hey Patrick!

I like your editing better, hehe.

What a great thing for you guys, and the recognition that you deserve.

Congratulations.

Greetings from Montreal,
Vito

Congrats Patrick...we were looking at purchasing 2 or 3 Canon A1's.
John

Awesome news, Patrick! Congrats to you guys! My wife watches all of those shows so she'll probably see the spot at some point.

Hi Patrick,

That's awesome. Congratulations! This is not only great exposure for your company but also the wedding video industry. This is exactly what our industry needs more of. Thanks

Thanks guys.

Mark,

I totally agree. I've had a lot of people find out that we shot it and they were so surprised it was a real wedding. I've also had a ton of people really mention more of an emotional depth to the clip. If people start loving what a commercial can do and how it is shot, I think that says a lot for what we, as an industry, can offer them.

Patrick

Hi Patrick! I really like the ad! I liked their choice of music too! :D

I actually used that song for the promo we shot for Canon (which I posted a while back) the VP of Canon saw it and liked the track so much, he was set on using it for the commercial.

Patrick

Is that a local artist (i.e. not copyrighted) or did they buy the rights?

Wow...great job. You mean to tell me those "other" professionals thought it was uncompressed video? That says a whole lot about the A1 and the HV20. This is really inspiring. Hats off to you.

Dana,

The song is from Michelle Featherstone, who is starting to become quite big. She has had her stuff on Grey's anatomy and other shows. They purchased the license from her.

Ian,

They had no clue it was HDV and this was a pro editing facility so they see lots of footage. It was, howveer, the final product we were discussing and not the footage int he editor.

Patrick

hey Patrick,

I keep seeing the commercial while watching Hockey Night In Canada and it was on during one of the late night shows as well, pretty cool stuff and you do more for public awareness of good wedding videography here in Canada in 30 brief seconds than Weva has done or can do in 30 years.

Great stuff -

congrats!

Like I said.. these new CMOS chips are really giving the big gunners a run for their money. The HV20 is almost TOO good.

Wow thanks David- that is quite the compliment. I'm glad Canon decided to keep the commercial with that very real and raw feeling to it so that couples can see that is is a real wedding.

I hope that means I will get your vote for the eventDV top 25 this year...

Patrick

I have never voted but I will. You, Jason and Dave Williams have my votes.

done -
for anyone else who wants to slip a vote in

You can vote up to 25 times but for differant people.
http://www.eventdv.net/eventdv25/register.aspx

I saw this spot the other night ... I find it really interesting that they are using stills from a video wedding to promote a still camera

Anyway, as we were watching it I said to my wife "Gee, that could have been shot by that guy from the Falls