Actually, this world is very, very large and the odds of finding a company name that does not already exist are very small. A few months ago someone posted here how they worked very hard to make sure their company name was unique, and I found three other companies with the same exact name after only a minute of googling.

Hi Paul,

No - it doesn't. But the way you've arranged your brand essentially does the same thing. By having your wedding division have the same name as your url you've tied it all together into a brand people can remember and spell. Also, search engines take into account the url name first, then the header, followed by the keywords and lastly the meta data so having the url tie into your header which is repeated in your text is all good. The only thing that I'm not in favor of is having any other characters in the url that aren't letters only because It isn't going to be the first way a prospective client tries to find you, though there is the thinking that google doesn't 'see' the dash and vertical bar (pipe) characters so they don't hurt your ranking.

Here's are some interesting facts about .tv (which we use) .tv - Wikipedia, the free encyclopedia

hey folks thank you all for the great insight into this issue. I really appreciate it.

I have decided for the moment to go with "david schuurman wedding cinema" and use my own name as my brand.
what doyou think would be a better URL? dsweddings.com? dsweddingcinema.com? or dsweddingfilms.com?

will there be a search engine advantage of one over the other?

thanks

There might be, but it is hard to say what that advantage might be. Google is very secretive about their algorithm. :-)

I personally like either of the last two because possible search phrases are in the URL.

Yes. Domains that have popular search terms in them will generally rank higher. For example, "dsweddingvideo.com" would generally rank higher than "dsweddingcinema.com" when people search for "wedding video". Vise-versa when searching for "wedding cinema". However, more people would search "video" rather than "cinema".

Google is quite transparent about their search criteria. You can find out more here: www.google.com/webmasters/tools/

so I suppose it would be a good idea to register both URL's so I can get the "wedding cinema" on my card, and get the search engine rankings for wedding video?