Adobe Acquires Serious Magic at DVinfo.net
DV Info Net

Go Back   DV Info Net > The DV Info Network > Digital Video Industry News

Digital Video Industry News
Events, press releases, bulletins and dispatches from the DV world at large.

Reply
 
Thread Tools Search this Thread
Old October 19th, 2006, 05:43 AM   #1
Obstreperous Rex
 
Join Date: Jan 2001
Location: San Marcos, TX
Posts: 27,366
Images: 513
Adobe Acquires Serious Magic

See the press release at http://www.adobe.com/aboutadobe/pres...iousMagic.html
__________________
CH

Search DV Info Net | 20 years of DVi | ...Tuesday is Soylent Green Day!
Chris Hurd is offline   Reply With Quote
Old October 19th, 2006, 06:32 AM   #2
Major Player
 
Join Date: Jan 2006
Posts: 440
Serious Ultra is an amazing DV keyer. I'm hoping Adobe rolls it into After Effects, that would be nice.
Wes Vasher is offline   Reply With Quote
Old October 19th, 2006, 06:51 AM   #3
 
Join Date: Nov 2001
Location: santa fe, nm
Posts: 3,264
Images: 10
this is bad, bad news
Bill Ravens is offline   Reply With Quote
Old October 19th, 2006, 08:08 AM   #4
Wrangler
 
Join Date: May 2003
Location: Eagle River, AK
Posts: 4,100
Bill, your post is unhelpful without providing some factually based rationale. Please elaborate.
__________________
Pete Bauer
The most beautiful thing we can experience is the mysterious. It is the source of all true art and science. Albert Einstein
Trying to solve a DV mystery? You may find the answer behind the SEARCH function ... or be able to join a discussion already in progress!
Pete Bauer is offline   Reply With Quote
Old October 19th, 2006, 09:18 AM   #5
 
Join Date: Nov 2001
Location: santa fe, nm
Posts: 3,264
Images: 10
Adobe acquires Serious magic

this is very sad and disappointing news. adobe bought out Pixmantec and stopped their RAW image processing technology . They used a few of the features in the upcoming Lightroom, but, IMHO, the workflow sucks. Now they have their grimy mits around serious magic. <sigh> Not to mention MacroFlash
I just hate it when these big corps buy out the innovation of a small company. these big guys couldn't innovate their way out of a plastic sack. I still have a bad taste in my mouth from the days when I paid for the troubles caused by premiere.
I have paid for HDrack 2. How long before my license validation proceedure won't be recognized by adobe. At the very best, they'll do the same as they did with Pixmantec and offer me 1 free upgrade to v 1.0 then I have to pay for the next one.

Last edited by Bill Ravens; October 19th, 2006 at 11:12 AM.
Bill Ravens is offline   Reply With Quote
Old October 19th, 2006, 09:57 AM   #6
Inner Circle
 
Join Date: Jul 2002
Location: Centreville Va
Posts: 1,828
I think anyone who is using dvrack with a non adobe nle is going to be a little worried. But Adobe didn't mess with macromedias toolset, so maybe they will let SeriousMagic continue as a multi nle friendly app.
__________________
Boycott Guinness, bring back the pint!!!
Joe Carney is offline   Reply With Quote
Old October 19th, 2006, 10:09 AM   #7
Trustee
 
Join Date: May 2005
Location: Wyomissing, PA
Posts: 1,141
Images: 57
Edious pro 4 has many more tools/functions for capturing video, including P2 media.

Adobe needs to get with it, and this may be a logical route.
Peter Ferling is offline   Reply With Quote
Old October 19th, 2006, 10:32 AM   #8
Inner Circle
 
Join Date: Jul 2002
Location: Centreville Va
Posts: 1,828
Quote:
Originally Posted by Peter Ferling
Edious pro 4 has many more tools/functions for capturing video, including P2 media.

Adobe needs to get with it, and this may be a logical route.
You're saying Edious Pro 4 has the same features for capturing that DV Rack does?
__________________
Boycott Guinness, bring back the pint!!!
Joe Carney is offline   Reply With Quote
Old October 19th, 2006, 10:55 AM   #9
 
Join Date: Nov 2001
Location: santa fe, nm
Posts: 3,264
Images: 10
Don't mean to cross post. In response to pete's request, let me refer you here:
http://www.dvinfo.net/conf/showthrea...640#post559640
Bill Ravens is offline   Reply With Quote
Old October 19th, 2006, 11:01 AM   #10
Obstreperous Rex
 
Join Date: Jan 2001
Location: San Marcos, TX
Posts: 27,366
Images: 513
Bill, I just merged your post in TOTEM (linked above) into this thread. Everything's under one roof that way. You're saying it's bad news depending on what Adobe decides to do with it. Hopefully they won't kill the line. The impression I'm getting is that this won't happen.
__________________
CH

Search DV Info Net | 20 years of DVi | ...Tuesday is Soylent Green Day!
Chris Hurd is offline   Reply With Quote
Old October 19th, 2006, 07:31 PM   #11
Trustee
 
Join Date: May 2005
Location: Wyomissing, PA
Posts: 1,141
Images: 57
Quote:
Originally Posted by Joe Carney
You're saying Edious Pro 4 has the same features for capturing that DV Rack does?
Not exactly. I'm saying that Edious captures directly from the HVX, and PPro does not. However this aquisition is going to answer that (I hope).
Peter Ferling is offline   Reply With Quote
Old October 22nd, 2006, 05:10 PM   #12
Trustee
 
Join Date: Sep 2004
Location: Bristol, CT (Home of EPSN)
Posts: 1,192
Congrats to Serious Magic

I own 3-4 SM products. They have been one of the few software companies whose products are innovatve enough and functional enough to justify the price.

I hope that Adobe will continue to allow the creativity and ingenuity to flourish. Small software companies dream of such a payday. The magicians deserve. If the money will change some of them, it will also provide opportunities for spinoffs.

Good luck to SM and to Adobe, who made a smart move.
__________________
Paul Cascio
www.pictureframingschool.com
Paul Cascio is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

B&H Photo Video
(866) 521-7381
New York, NY USA

Scan Computers Int. Ltd.
+44 0871-472-4747
Bolton, Lancashire UK


DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > The DV Info Network > Digital Video Industry News

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



All times are GMT -6. The time now is 11:51 PM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2024 The Digital Video Information Network