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Old September 22nd, 2011, 11:45 PM   #1
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Canon used in British Airways commercial

I can see in the BTS the DSLRs, just don't know exactly what and where they were used in the AD.

British Airways - The making of our advert - YouTube

The final AD.

British Airways - Our advert 2011: To Fly. To Serve. - YouTube
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Old September 23rd, 2011, 12:27 AM   #2
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Re: Canon used in British Airways commercial

Fascinating. Thanks for posting.
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Old September 23rd, 2011, 05:14 AM   #3
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Re: Canon used in British Airways commercial

Awesome ad - great find :-)

If they've done it right, you wouldn't be abled to tell which shots were done with the DSLRs and which with the ARRI film cams. But I believe that the cockpit shots from 0:57 and up are done with DSLRs - mainly because that's more practical in those confined spaces.
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Old September 23rd, 2011, 10:25 AM   #4
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Re: Canon used in British Airways commercial

There are a few shots with extremely shallow dof, but look like wide angle lenses, these could possibly been have shot with a 5D. Of course, you can also create that effect in post, but a few cockpit shots could have been done that way. No problem matching the film into what the DSLRs can manage when shooting video.
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Old September 25th, 2011, 08:50 AM   #5
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Re: Canon used in British Airways commercial

Wow, what a magnificent piece of advertising and filmmaking. Thank you for calling it out.
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Old September 25th, 2011, 01:20 PM   #6
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Re: Canon used in British Airways commercial

That is a stunning ad. The Canon's might just be being used as directors viewfinders, but I can also see how they would be extremely useful in the cockpit shots, maybe also the on-plane camera which would explain the jello.
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Old September 26th, 2011, 11:30 AM   #7
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Re: Canon used in British Airways commercial

One of BA's very best adverts.
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Old September 26th, 2011, 04:36 PM   #8
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Re: Canon used in British Airways commercial

As an aviation nut and as someone who's been in the production biz a while, that is now one of my fav ads of all time. Really is a benchmark to aspire to from the concept to the script, shooting to the editing and grading. Fantastic!!!


And here's another Vid from the series...

http://www.youtube.com/watch?v=RUQJi...e_gdata_player
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Old September 26th, 2011, 06:36 PM   #9
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Re: Canon used in British Airways commercial

This is without question the best advertisement I've seen in years, if not my entire life.

Well done British Airways, well done.
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