Apple insider reports new FCP at NAB

[Bill Davis]

The Apple Insider site has posted a story indicating that the NAB FCP Supermeet will be totally taken over by Apple in order to release the new FCP.

Big guns like Kevin Smith and Phillip Bloom have supposedly been bumped from the agenda so Apple can have the whole show.

Wow.

[David Knaggs]

The Supermeet website has just been updated:

Tenth Annual Las Vegas SuperMeet || Final Cut Pro User Group Network

"Agenda (UPDATED!)

The Final Cut Pro User Group Network is excited to have a very special guest presentation at the 10th Annual Las Vegas FCPUG SuperMeet. Come to see a surprise sneak peek at something very special - you really do not want to miss this one!"

So it might not be the actual release. Just a "sneak peek" at this stage.

[Calvin Bellows]

I wish I had tickets to the super meet.... I would love to see an Apple launch.

[Chris Hurd]

Their sold-out status appears to be only temporary. Keep checking.

[Floris van Eck]

This is going to be awesome... no better place to announce it. Congratulations Michael and staff!

[Andy Wilkinson]

All the cores and RAM on my Mac Pro have been waiting for this. Let's hope I can finally put them all to work.

[Michael Liebergot]

Originally Posted by David Knaggs

So it might not be the actual release. Just a "sneak peek" at this stage.

David, I think that this might be very close to the actual release, as they're going to finally show it to people not under with the NDA.

Here's to wishing for the ability to natively edit AVCHD footage like Premiere, Vegas, Edius and the like.
Come on Apple step up.

[Heath McKnight]

No one bigger than Apple could've bumped Smith, Bloom, Avid, Canon and others off the stage.

[David Parks]

I've always been intrigued with Apple's marketing strategy.

1. Build up application support for your hardware by encouraging other companies like Adobe, Avid, Autodesk to develop on your platform and charging pretty hefty licensing fees.

2. Compete directly with those same companies and bump them off the stage. :)

I look forward to seeing what Apple rolls out in their demo of what we presume is FCP X, but you gotta know that those other companies have got to be a little frustrated.

[Colin McDonald]

Maybe they'll just be telling us that big Steve doesn't see any more future for AVCHD than he does for Flash and Blu-ray :-)

[Allan Barnwell]

If you are like me, expectations for an event like this can start to run really high.

I think I'm going to step back a bit and take the wording on the SuperMeet website literally as was suggest in a post above. This is likely going to be a "preview", with Apple's typical "summer" or "fall" generalities as to release date.

I'm sure there will be some good stuff shown, but much like planning your next production schedule around the upcoming Convergent Design Gemini, there will be some patience required. We'll still have months of work to get through with the tools at hand.

Allan Barnwell
Omega Broadcast Group - Professional Video Sales, Rental & Services

[Zach Love]

I'm thinking if I lower my expectations that it ends up being four hours of Steve Jobs trying to get FCP users to buy into a time share in Wyoming. That way whatever really happens, I won't be disappointed.

(FCS 3 had some nice improvements. I like that compressor can run & I can still edit, but I was hoping for sooooo much more.)

[Heath McKnight]

I was at the big-time Apple event at the Venetian (if I remember correctly) at NAB 2007, and it was just awesome! When they mentioned their partnership with RED, the place went wild.

heath

[Allan Barnwell]

I used to love those Apple events at NAB too. It will be nice to have Apple presenting something again.

Allan Barnwell
Omega Broadcast Group - Professional Video Sales, Rental & Services

[Rick Presas]

I think the new FCP will be announced, and something tells me they'll be releasing an FC express/lite type app for ipads.