What format are mega commercials delivered in? at DVinfo.net

Charles Lacey · February 13th, 2006, 09:39 PM

I'm curious, what format are mega commercials delivered to broadcasters in? Things like Ford, ATT, etc... I know that with BetaCam going away we are left with DVCAM which I hate the compression. So what do the big boys use??

Thanks,
CL

Marcus Marchesseault · February 13th, 2006, 09:51 PM

Assuming SD is used, probably DigiBeta. You can tell from the name that it is digital. It uses 4:4:4 colorsampling and a low 2:1 compression rate. It apparently has even better colorsampling than BetaSP.

Don Donatello · February 14th, 2006, 11:29 AM

i've never seen/heard of Digibeta tape format being 4:4:4 but have read it as being 10bit 4:2:2 while all other SD formats are 8 bit.

Marcus Marchesseault · February 14th, 2006, 05:30 PM

Sorry if I gave inaccurate information. The source I used quoted BetaSP as 4:2:2 and Digibeta as 4:4:4. Regardless, I'm still pretty sure most high-end SD is Digibeta. Is this correct?

Adam Oas · October 19th, 2006, 03:40 PM

Digibeta is what both NBC and Speed channel asked from me. I'm about 90% sur ethat Digibeta is 10 bit 4:2:2

Cody Lucido · October 19th, 2006, 07:03 PM

We get stuff in all the time (commercials, music videos, trailers) where I work and it if it is SD it is:

40% Beta
50% DigiBeta

The other 10% is DVD/HardDrive

Digital files are growing in popularity. HD is usually delivered on HDCam tape.

Hope that helps

Nate Weaver · October 19th, 2006, 11:06 PM

Digibeta is the standard.

February 13th, 2006, 09:39 PM	#1
Charles Lacey New Boot Join Date: Mar 2004 Location: McKinney, TX Posts: 11	What format are mega commercials delivered in? I'm curious, what format are mega commercials delivered to broadcasters in? Things like Ford, ATT, etc... I know that with BetaCam going away we are left with DVCAM which I hate the compression. So what do the big boys use?? Thanks, CL

October 19th, 2006, 03:40 PM	#5
Adam Oas Regular Crew Join Date: Jun 2006 Location: Fort Worth TX Posts: 69	Digibeta is what both NBC and Speed channel asked from me. I'm about 90% sur ethat Digibeta is 10 bit 4:2:2 __________________ ~~~Adam Oas~~~ www.TexasMotorSpeedway.com

October 19th, 2006, 07:03 PM	#6
Cody Lucido Major Player Join Date: Sep 2006 Location: Seattle, WA Posts: 206	We get stuff in all the time (commercials, music videos, trailers) where I work and it if it is SD it is: 40% Beta 50% DigiBeta The other 10% is DVD/HardDrive Digital files are growing in popularity. HD is usually delivered on HDCam tape. Hope that helps __________________ www.CodemanStudios.com

October 19th, 2006, 11:06 PM	#7
Nate Weaver Wrangler Join Date: Oct 2002 Location: Los Angeles, CA Posts: 2,100	Digibeta is the standard. __________________ My Work: nateweaver.net

February 13th, 2006, 09:51 PM	#2
Marcus Marchesseault Trustee Join Date: Nov 2005 Location: Honolulu, HI Posts: 1,961	Assuming SD is used, probably DigiBeta. You can tell from the name that it is digital. It uses 4:4:4 colorsampling and a low 2:1 compression rate. It apparently has even better colorsampling than BetaSP.

February 14th, 2006, 11:29 AM	#3
Don Donatello Hawaiian Shirt Mogul Join Date: Nov 2001 Location: northern cailfornia Posts: 1,261	i've never seen/heard of Digibeta tape format being 4:4:4 but have read it as being 10bit 4:2:2 while all other SD formats are 8 bit.

February 14th, 2006, 05:30 PM	#4
Marcus Marchesseault Trustee Join Date: Nov 2005 Location: Honolulu, HI Posts: 1,961	Sorry if I gave inaccurate information. The source I used quoted BetaSP as 4:2:2 and Digibeta as 4:4:4. Regardless, I'm still pretty sure most high-end SD is Digibeta. Is this correct?