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Old February 13th, 2006, 09:39 PM   #1
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What format are mega commercials delivered in?

I'm curious, what format are mega commercials delivered to broadcasters in? Things like Ford, ATT, etc... I know that with BetaCam going away we are left with DVCAM which I hate the compression. So what do the big boys use??

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Old February 13th, 2006, 09:51 PM   #2
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Assuming SD is used, probably DigiBeta. You can tell from the name that it is digital. It uses 4:4:4 colorsampling and a low 2:1 compression rate. It apparently has even better colorsampling than BetaSP.
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Old February 14th, 2006, 11:29 AM   #3
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i've never seen/heard of Digibeta tape format being 4:4:4 but have read it as being 10bit 4:2:2 while all other SD formats are 8 bit.
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Old February 14th, 2006, 05:30 PM   #4
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Sorry if I gave inaccurate information. The source I used quoted BetaSP as 4:2:2 and Digibeta as 4:4:4. Regardless, I'm still pretty sure most high-end SD is Digibeta. Is this correct?
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Old October 19th, 2006, 04:40 PM   #5
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Digibeta is what both NBC and Speed channel asked from me. I'm about 90% sur ethat Digibeta is 10 bit 4:2:2
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Old October 19th, 2006, 08:03 PM   #6
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We get stuff in all the time (commercials, music videos, trailers) where I work and it if it is SD it is:

40% Beta
50% DigiBeta

The other 10% is DVD/HardDrive

Digital files are growing in popularity. HD is usually delivered on HDCam tape.

Hope that helps
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Old October 20th, 2006, 12:06 AM   #7
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Digibeta is the standard.
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