Promotional Film for Panera Bread (EX1+Letus Elite) at DVinfo.net

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Old April 22nd, 2009, 08:17 PM   #1
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Promotional Film for Panera Bread (EX1+Letus Elite)

Objective: Help take a franchise of Panera Bread and virally market it on WhereToGetEngaged.com, which is a social networking platform for the wedding and engagement industry.

Panera Bread on Vimeo

This is the promotional film I wrote, shot, and edited for the Blue Ridge franchise of Panera Bread located throughout Virginia. The store we shot at is located in Harrisonburg, Virginia.

Technical Info:
Shot on a Sony PMW-EX1 with a Letus Elite. I used a 28mm 2.8 (Wide), 50mm 1.4 (Primary Lens), 105mm 2.8 Macro, and a 180mm 2.8. Then a Zacuto kit to keep it all together.

All tracking shots were conducted using an Indi-Slider.

Feedback is greatly appreciated.
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Old April 23rd, 2009, 07:13 PM   #2
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I always enjoy your work Josh and this is no exception. Nice pacing, good use of depth of field and rack focusing without being overdone and overall a very nice piece.

My only comment would be that the lighting of your narrator had some hot spots and assuming that was a side of his face angled towards towards a window, a diffuser on that side would have more evenly lit the shaded side of the face and eliminated the hot spot.

I was hoping you might post the finished edit of your prior piece on the Italian Resturaunt, I'd enjoy seeing that.

Chris Swanberg
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Old April 23rd, 2009, 07:28 PM   #3
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Quote:
Originally Posted by Chris Swanberg View Post
I always enjoy your work Josh and this is no exception. Nice pacing, good use of depth of field and rack focusing without being overdone and overall a very nice piece.

My only comment would be that the lighting of your narrator had some hot spots and assuming that was a side of his face angled towards towards a window, a diffuser on that side would have more evenly lit the shaded side of the face and eliminated the hot spot.

I was hoping you might post the finished edit of your prior piece on the Italian Resturaunt, I'd enjoy seeing that.

Chris Swanberg
Thanks Chris! I really appreciate the feedback. I will definitely consider the diffuser next time. The color grading may have brought out the hotspots a little more than it should have. What type of wattage should I typically use for a fill? I was thinking a 300w would work best, but I am not sure. The space was very limited in Panera and we had to shoot in an active environment, so I am trying to piece together a very small kit.

I would love to show the re-edited Bravo: Bravo Italian Restaurant on Vimeo I actually just replaced the video.

I certainly learned from the feedback I got from that piece and I hope Panera reflects those improvements. Thanks again for giving me feedback!
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Old April 23rd, 2009, 07:58 PM   #4
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If you had a key light, consider just using a reflector fill...Or diffusing the fill if you can't one close enough to addd enough light, diffuse the fill ...

Headed to look at the Italian Resturaunt redux.
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Old April 23rd, 2009, 11:21 PM   #5
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Very nice.

My preference is also for the person talking to have the key coming from the direction they are looking into.

Just my preference.
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Old April 24th, 2009, 08:26 PM   #6
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But where was the shot of the cinnamon and sugar crusted bagels??? We don't have Panera here so I get those bagels every time I'm traveling. I watched the whole video just to torture myself. (Hope you can tell I'm kidding...sort of.)

Pretty images and an interesting idea.
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Old April 24th, 2009, 09:04 PM   #7
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Originally Posted by Lorinda Norton View Post
But where was the shot of the cinnamon and sugar crusted bagels??? We don't have Panera here so I get those bagels every time I'm traveling. I watched the whole video just to torture myself. (Hope you can tell I'm kidding...sort of.)

Pretty images and an interesting idea.
Haha, sorry I did not get any epic bagel shots. We did get to keep all the food they prepared, which was definitely a perk.
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