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October 17th, 2009, 11:40 PM
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#1 |
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Major Player
Join Date: Nov 2006
Location: New Zealand
Posts: 231
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Change the name? or not?
This is my mate's situation.
He've got a side business for about 2 years and he decided to publicly market his business. Here is a problem. The name of his business is call K2, and about one year ago, there is another business call V2 came into the market and do the same business. When he consider publicly market his business, he concern people may mix up with 2 business (K2 & V2). He is considering to change his business name before the marketing goes out. Background info: V2, publicly marketed for 1 year, quite well-known in the area. It actually a big oversea franchise. K2, 2 years old. one-man-band business. Not publicly marketed yet. I did a bit of cost and benefit on this situation: Cost: Reprint the flyer Redecorate the office (a bit) Rename the domain Rename the web site Reorder some marketing material Benefit: Customer won't confuse what do you think? Rename or not?
__________________
S.O.D.E Wedding Video(NZ): www.sode.co.nz |
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October 18th, 2009, 01:21 AM
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#2 |
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Regular Crew
Join Date: Mar 2009
Location: Rotterdam, the Netherlands
Posts: 77
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I would say: change the name now that it is cheap. If his company would grow and the V2 company would go to court he may have to give up his name at that point (they can oppose to names that look alike IF they have registered there name (could be checked)).
The name K2 is not a very descriptive name, not yet well known, so why bother to keep it if it can give him problems in the future. |
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October 18th, 2009, 05:53 AM
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#3 |
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Major Player
Join Date: Dec 2008
Location: British Isles
Posts: 415
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I would change the name now while it is still cost effective to do so. Further down the road it could cause alot headaches, worry, loss of business, not too mention having to reinvent yourself and start all the hard working of re-marketing your business all over again if it turns sour.
Last edited by Paul Inglis; October 18th, 2009 at 07:10 AM. |
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October 18th, 2009, 09:06 AM
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#4 |
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Trustee
Join Date: Jan 2008
Location: North Conway, NH
Posts: 1,745
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I'd agree that changing the name now makes good sense. You want to avoid confusion, especially if the similarly named entity develops a less than ideal reputation. A more descriptive or memorable name would be good. Unless your mate's business centers on skiing, K2 is not very descriptive.
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October 18th, 2009, 10:14 AM
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#5 |
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Trustee
Join Date: Jul 2005
Location: Willmar, MN
Posts: 1,400
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Another vote to change it while it's cheap.
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October 19th, 2009, 02:50 AM
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#6 |
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Equal Opportunity Offender
Join Date: Feb 2009
Location: Brisbane, Australia
Posts: 3,019
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Absolutely change the name. Preferably to something that positions it well against the weaknesses or perceived shortcomings of the competition.
Andrew |
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October 19th, 2009, 04:21 AM
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#7 |
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Major Player
Join Date: Nov 2006
Location: New Zealand
Posts: 231
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He now decided to change the name of the business. Thank you for your input.
__________________
S.O.D.E Wedding Video(NZ): www.sode.co.nz |
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October 19th, 2009, 04:51 AM
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#8 |
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Equal Opportunity Offender
Join Date: Feb 2009
Location: Brisbane, Australia
Posts: 3,019
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Don't forget to tell us what the new name is.
Andrew |
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October 19th, 2009, 01:44 PM
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#9 |
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Major Player
Join Date: Nov 2006
Location: New Zealand
Posts: 231
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The new name is 'Agate Image' for public market service and 'Agate Concept' for business service, since people call him 'Agate' and remember his name rather than the business name.
__________________
S.O.D.E Wedding Video(NZ): www.sode.co.nz |
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