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The TOTEM Poll: Totally Off Topic, Everything Media
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Old May 16th, 2013, 07:11 AM   #1
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Future of advertising?

I gather this video is ever changing. Not sure by how much, but the time and date seems to keep current.

Art, Copy & Code
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Old May 16th, 2013, 07:21 AM   #2
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Re: Future of advertising?

Impressive. Ok, smart guys, how do they integrate realtime client location and time into the video?
Javascript query sent to special software to generate the location/time frames?
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Old May 16th, 2013, 07:37 AM   #3
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Re: Future of advertising?

Funny, the location that appears on the car window: "oud-turnhout" is just around my corner :)
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Old May 16th, 2013, 02:47 PM   #4
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Re: Future of advertising?

Google will "try" to be a part of everything.
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Old May 16th, 2013, 08:47 PM   #5
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Re: Future of advertising?

Quote:
Originally Posted by Mark Ahrens View Post
Impressive. Ok, smart guys, how do they integrate realtime client location and time into the video?
Javascript query sent to special software to generate the location/time frames?
Probably. Some sort of Get/Return type function. Pretty cool stuff actually. Cable companies can actually use Ad Tag/Ad Copy pretty well so that commercials like Insurance companies will end with "Call your local Allstate Agent now" and have a guys name & #. Well, the commercial airs all over your cities region, but it's electronically sending out 30 or so different agents end tags to various headends. I think it can go further, more detailed, but there hasn't been much need.

The ultimate goal probably for Google is to determine if your male/female, approx age, married single etc.... Facebook has that data, which is part why they are so valuable, people volunteer that stuff on the site. Other businesses data mine for it.
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