Super Bowl 3D Ads at DVinfo.net

Chris Soucy · January 30th, 2009, 10:17 PM

Believe it or not:

Super Bowl Commercials: Get Out the 3-D Glasses - TIME

CS

Richard Alvarez · January 30th, 2009, 10:56 PM

I remember going to see "Andy Wahol's" Flesh for Frankenstien, back in 1973. (Warhol merely lent his name to it).

Instead of the red/blue glasses, they handed out what looked like polarized type 'sunglasses'. Apparently one lens is polarized ninety degrees to the other? At any rate, I recall being truly amazed by it.

Pretty weird movie too, rated X as I recall - for gore and violence, and some nudity.

Paul Mailath · January 31st, 2009, 02:21 PM

Oohh! I remember that movie - I wondered what Wahol had to do with it. Certainly a graphic film with the intestines falling through the grate to name but one sequence.

"to know life Igor.. you must %$@$ death in the gall bladder" - doesn't make much sense now ..I guess you had to be there.

Richard Alvarez · January 31st, 2009, 04:59 PM

I remember the garden shears cutting off the guy's head, and some sort of spear empaling a guy, pushing his heart OUT through his chest, and over our heads.

But hey, it was 35 years ago, I could be imagining it better than it was. Still, definitely state of the art for its time.

Warhol was essentially an executive producer - But his name gave it that 'art' brand, and made it possible to put it in 'regular' theatres, even though it was X rated. I recall seeing it at the Galleria, in Houston, TX.

Serge Victorovich · February 1st, 2009, 05:19 AM

3D in ColorCode (yellow/blue)

YouTube - Click "Watch in HD"! The 3D HD SoBe Lizard Lake Game Day Commercial!

Tim Dashwood · February 2nd, 2009, 01:12 PM

Colorcode 3D has added HD and SD versions of the 3D Monsters vs Aliens trailer to its website.

ColorCode 3-D

J. Stephen McDonald · February 7th, 2009, 01:32 AM

The 3-D was blurred and the effect was minimal. Why did they even bother and how did they sell this to anyone? Twenty years ago, the Nu-Vision 3-D for the Superbowl Halftime Show and a Pepsi commercial was no more than mediocre, but it was much better than this latest effort. Is it that hard to produce 3-D on video? I guess the problem is in making it also viewable by those without the glasses. They should try putting 3-D on sub-channels, without any compromises made for non-spectacled viewers. Is there any of it online, that works well?

J. Stephen McDonald · February 8th, 2009, 03:54 AM

I called the company and process for the Superbowl halftime show in 1989, by the wrong name in the first message.

Aric Mannion · February 11th, 2009, 09:16 AM

A lot of people are complaining about the 3D in these ads and that "Chuck" TV show. I don't have amber and green glasses, so I haven't seen it. What I did notice is that it is not a problem watching these without the glasses. If they had used the red and green, it would be to annoying to watch it without glasses -the amber color is much more subtle. It seems to me they chose to do this so that people without glasses could actually watch this stuff, even if the 3D effect was not as good they were not limiting their audience as much by using amber.

Chris Barcellos · February 11th, 2009, 12:24 PM

I actually picked up the glasses they had distributed for this at our local RiteAid. While the 3D was noticeable, the glasses themselves were very dark, requiring that I pump up the picture on the Screen. Chuck was okay in terms of an experience, but I in no way would want to watch all my shows that way. I felt like my eyes were crosseyed at times.

Worse, I had hoped the 10 pairs of glasses would allow me to view other on line posted 3d material, but it it is clear that these glasses and the process use a different color scheme than the ones posted on line.

Alister Chapman · February 12th, 2009, 01:39 AM

I had a go at producing a colorcode compatible version of one of my clips and it worked fine in it's original state but does not work so well after encoding to H264. You can see it here:

Water and Snow 3D Stereoscopic Colorcode Compatible on Vimeo

I find that Red-Cyan holds up better when using H264, but it's still far from ideal.

Tim Dashwood · February 12th, 2009, 05:14 PM

Quote:

Originally Posted by Chris Barcellos

Worse, I had hoped the 10 pairs of glasses would allow me to view other on line posted 3d material, but it it is clear that these glasses and the process use a different color scheme than the ones posted on line.

Google search for "Colorcode 3D blue amber" and you will find lots of Flickr samples as well as other clips.

There's also a music video (not one of mine) encoded in ColorCode 3D.

Colorcode 3D uses amber/blue lenses. The amber lets more light in and constitutes the majority of the color tone in the image while the blue lens gives you depth cues.

January 30th, 2009, 10:17 PM	#1
Chris Soucy Inner Circle Join Date: Feb 2007 Location: Fairfield, Dunedin, New Zealand Posts: 3,682 Images: 18	Super Bowl 3D Ads Believe it or not: Super Bowl Commercials: Get Out the 3-D Glasses - TIME CS

January 31st, 2009, 02:21 PM	#3
Paul Mailath Trustee Join Date: Dec 2006 Location: Central Coast - NSW, Australia Posts: 1,606	Oohh! I remember that movie - I wondered what Wahol had to do with it. Certainly a graphic film with the intestines falling through the grate to name but one sequence. "to know life Igor.. you must %$@$ death in the gall bladder" - doesn't make much sense now ..I guess you had to be there. __________________ Cheers - Paul M. www.perbenyik.com

February 2nd, 2009, 01:12 PM	#6
Tim Dashwood Wrangler Join Date: Aug 2005 Location: Toronto, ON, Canada Posts: 3,637	Colorcode 3D has added HD and SD versions of the 3D Monsters vs Aliens trailer to its website. ColorCode 3-D __________________ Tim Dashwood

February 7th, 2009, 01:32 AM	#7
J. Stephen McDonald Major Player Join Date: Oct 2004 Location: Eugene, Oregon Posts: 909	Dreamworks 3-D on Superbowl: Really Lame The 3-D was blurred and the effect was minimal. Why did they even bother and how did they sell this to anyone? Twenty years ago, the Nu-Vision 3-D for the Superbowl Halftime Show and a Pepsi commercial was no more than mediocre, but it was much better than this latest effort. Is it that hard to produce 3-D on video? I guess the problem is in making it also viewable by those without the glasses. They should try putting 3-D on sub-channels, without any compromises made for non-spectacled viewers. Is there any of it online, that works well? __________________ Steve McDonald https://onedrive.com/?cid=229807ce52dd4fe0 http://www.flickr.com/photos/22121562@N00/ http://www.vimeo.com/user458315/videos

February 8th, 2009, 03:54 AM	#8
J. Stephen McDonald Major Player Join Date: Oct 2004 Location: Eugene, Oregon Posts: 909	That Was Nu-Optics 3-D in 1989 I called the company and process for the Superbowl halftime show in 1989, by the wrong name in the first message. __________________ Steve McDonald https://onedrive.com/?cid=229807ce52dd4fe0 http://www.flickr.com/photos/22121562@N00/ http://www.vimeo.com/user458315/videos

January 30th, 2009, 10:56 PM	#2
Richard Alvarez Inner Circle Join Date: Sep 2002 Location: San Mateo, CA Posts: 3,840	I remember going to see "Andy Wahol's" Flesh for Frankenstien, back in 1973. (Warhol merely lent his name to it). Instead of the red/blue glasses, they handed out what looked like polarized type 'sunglasses'. Apparently one lens is polarized ninety degrees to the other? At any rate, I recall being truly amazed by it. Pretty weird movie too, rated X as I recall - for gore and violence, and some nudity.

January 31st, 2009, 04:59 PM	#4
Richard Alvarez Inner Circle Join Date: Sep 2002 Location: San Mateo, CA Posts: 3,840	I remember the garden shears cutting off the guy's head, and some sort of spear empaling a guy, pushing his heart OUT through his chest, and over our heads. But hey, it was 35 years ago, I could be imagining it better than it was. Still, definitely state of the art for its time. Warhol was essentially an executive producer - But his name gave it that 'art' brand, and made it possible to put it in 'regular' theatres, even though it was X rated. I recall seeing it at the Galleria, in Houston, TX.

February 1st, 2009, 05:19 AM	#5
Serge Victorovich Major Player Join Date: Oct 2005 Posts: 376	3D in ColorCode (yellow/blue) YouTube - Click "Watch in HD"! The 3D HD SoBe Lizard Lake Game Day Commercial!

February 11th, 2009, 09:16 AM	#9
Aric Mannion Major Player Join Date: Apr 2006 Location: Boston, Massachusetts Posts: 616	A lot of people are complaining about the 3D in these ads and that "Chuck" TV show. I don't have amber and green glasses, so I haven't seen it. What I did notice is that it is not a problem watching these without the glasses. If they had used the red and green, it would be to annoying to watch it without glasses -the amber color is much more subtle. It seems to me they chose to do this so that people without glasses could actually watch this stuff, even if the 3D effect was not as good they were not limiting their audience as much by using amber.

February 11th, 2009, 12:24 PM	#10
Chris Barcellos Inner Circle Join Date: Nov 2005 Location: Elk Grove CA Posts: 6,838	I actually picked up the glasses they had distributed for this at our local RiteAid. While the 3D was noticeable, the glasses themselves were very dark, requiring that I pump up the picture on the Screen. Chuck was okay in terms of an experience, but I in no way would want to watch all my shows that way. I felt like my eyes were crosseyed at times. Worse, I had hoped the 10 pairs of glasses would allow me to view other on line posted 3d material, but it it is clear that these glasses and the process use a different color scheme than the ones posted on line. __________________ Chris J. Barcellos

February 12th, 2009, 01:39 AM	#11
Alister Chapman Inner Circle Join Date: Dec 2005 Location: Bracknell, Berkshire, UK Posts: 4,957	I had a go at producing a colorcode compatible version of one of my clips and it worked fine in it's original state but does not work so well after encoding to H264. You can see it here: Water and Snow 3D Stereoscopic Colorcode Compatible on Vimeo I find that Red-Cyan holds up better when using H264, but it's still far from ideal. __________________ Alister Chapman, Film-Maker/Stormchaser http://www.xdcam-user.com/alisters-blog/ My XDCAM site and blog. http://www.hurricane-rig.com