Gary Hanna
September 7th, 2007, 04:39 PM
Anyone have any experience with "readymades" LOL
ie - corporate commercial spots premade with a joke/punchline to illustrate a concept, then just sell them to local businesses on a national level - idea I had , don't know if it's worth pursuing.
Obviously larger business won't go for that, but a small mom n' pop shop may very well want to air a low cost commercial or put on their website if it's at least exclusive for their town, only being used 2 hours away perhaps
For example:
1. Wife and Husband arguing - Honey you promised me you'd mow that lawn, No I didn't, Yes you did it was in our vows, Oh yeah you got that on tape -
TAG/LOGO AT END usefull for places such as- any
a. wedding video studio/org LOL
b. lawn contractor
c. vacation/club ie - "need a night out"
2. A ditzy blond singing horribly walking down the steet, comedic - usefull for
a. Singing lessons
b. Dating services - ie "tired of your girlfriend"
c. Selling instruments/music players etc.
Never heard of such a thing being done, but sounds like something that would have been - I know they do stuff like this for website templates etc.
You can also make variations as they're only 30 seconds to provide options/versions and have low prices based on communal purchases, or an exclusive price that would cover the production costs etc, with add ons charges to personalize it with their graphics or VO.
Thinking about making a few prototypes just for the hell of it - ideas could also be let them have embeddable code for viral marketting as that's a popular buzzword and also gives smaller / tight budget business an excuse to get a video
Point is to
1. Keep it low budget to cover poor startup sales - you'll be in control since it's readymade
2. Multiple purchases can allow a lower price and a lot of people are just fearful or have anxiety of what video entails, and a quick downloadable transaction over the internet may bring out the customer in some people
3. Customizable - make extra cash over re-edits or adding graphics/client supplied materials - just so long as you don't have to reshoot PERIOD.
Taken the viral angle, might also be more sticky perhaps, if you make a comedic character - kind of like a skit, that can still sell a product, and possibly become a net personality on it's own.
Thoughts or is this just a stupid idea and a waste of time.
__________________
ie - corporate commercial spots premade with a joke/punchline to illustrate a concept, then just sell them to local businesses on a national level - idea I had , don't know if it's worth pursuing.
Obviously larger business won't go for that, but a small mom n' pop shop may very well want to air a low cost commercial or put on their website if it's at least exclusive for their town, only being used 2 hours away perhaps
For example:
1. Wife and Husband arguing - Honey you promised me you'd mow that lawn, No I didn't, Yes you did it was in our vows, Oh yeah you got that on tape -
TAG/LOGO AT END usefull for places such as- any
a. wedding video studio/org LOL
b. lawn contractor
c. vacation/club ie - "need a night out"
2. A ditzy blond singing horribly walking down the steet, comedic - usefull for
a. Singing lessons
b. Dating services - ie "tired of your girlfriend"
c. Selling instruments/music players etc.
Never heard of such a thing being done, but sounds like something that would have been - I know they do stuff like this for website templates etc.
You can also make variations as they're only 30 seconds to provide options/versions and have low prices based on communal purchases, or an exclusive price that would cover the production costs etc, with add ons charges to personalize it with their graphics or VO.
Thinking about making a few prototypes just for the hell of it - ideas could also be let them have embeddable code for viral marketting as that's a popular buzzword and also gives smaller / tight budget business an excuse to get a video
Point is to
1. Keep it low budget to cover poor startup sales - you'll be in control since it's readymade
2. Multiple purchases can allow a lower price and a lot of people are just fearful or have anxiety of what video entails, and a quick downloadable transaction over the internet may bring out the customer in some people
3. Customizable - make extra cash over re-edits or adding graphics/client supplied materials - just so long as you don't have to reshoot PERIOD.
Taken the viral angle, might also be more sticky perhaps, if you make a comedic character - kind of like a skit, that can still sell a product, and possibly become a net personality on it's own.
Thoughts or is this just a stupid idea and a waste of time.
__________________