http://www.canada.com/saskatoonstarphoenix/news/business/story.html?id=1d91ea3f-f6d5-45b7-a552-cd39ec22f361

"Even product descriptions are starting to sound less glamourpuss than gearhead. Dior's High Definition Serum Foundation, launching Feb. 1, contains HD Liquid Crystal Pigments which reflect light by following their "constantly varying wavelengths and providing a unique hologram effect." Likewise, Cargo's upcoming blu_ray Collection is promoted as having components such as "photochromatic pigments" and the capacity for "optical blurring.""

Ha ha! That's great. I haven't even made the switch in cameras; now I need to go high def in my makeup, too? :)

Fun article, Sina. Thanks!

in a related article. .

http://www.vaildaily.com/article/20080125/EDITS/279956728