Go Pros success didn't get unnoticed after all...

New JVC ADIXXION Camcorder Ready for Action | JVC Consumer Press Releases (http://newsroom.jvc.com/2012/06/new-jvc-adixxion-camcorder-ready-for-action/)

Sony's Action Cam prototype is incredibly small, we go fingers-on at CE Week in NYC -- Engadget (http://www.engadget.com/2012/06/27/sonys-action-cam-hands-on/)

I especially like the JVC incarnation.