Mysterious, and interesting...

"Releasing to the public in 2016, the CRAFT system will revolutionize the way we use digital cinema cameras. Designed by video & film professionals for video & film professionals, CRAFT challenges the status quo delivering an innovative design, smart functionality and endless flexibility. Join the revolution!"

See this: A Revolution Is Coming. An innovative digital cinema camera, starting under $1,000 (http://comingsoon.craftcamera.com/)

Based in Atlanta, headed by Scott Bragg: https://www.linkedin.com/in/scott-bragg-6b87b936

Well, it's got a snazzy logo so it's gotta be good. :-)

Andrew

i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must

Bear in mind that the Arri Alexa isn't 4k and is used on major feature films.

What is CRAFT?

I believe that it is the word that precedes "services".

That said, I'm curious to find out what they are planning.

i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must

Their single tweet indicates both HD and 4K cameras, so presumably the sub-$1000 is the HD one. Pretty modest pre-hype for this day and age.

I hope it's an acronym. I love it when a new meme is born. New client?

Pretty modest pre-hype for this day and age.Indeed. In this day and age, I actually welcome modest pre-hype.

New client?

For DVi? Not just *yet.*

Over in Australia, Kraft is a brand of cheese.

Now, if this thing has a heap of ventilation holes in it I may even affectionately think of it as a cheese grater. :-)

Andrew

Lame hipster marketing is lame.

Sorry.

Show up with a toy or go home. The year of the teaser was... when did Red pitch the One? Back in 2007?

It's a POV cinema camera. Unfortunately the voice-over quality isn't very good.

Andrew

Well played, Andrew.

i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must

At $1k -- perhaps this isn't a camera at all...?

Hipster marketing? Oh-so 2013 -- pleeeeeease!

-- peer

I really hope it's not a small-sensor Osmo- or GoPro-style camera. We need high dynamic range, a global shutter, reasonably high ISO, onboard raw acquisition, and decent, 10- and 12-bit codecs. And please, please don't go the modular route. That would only increase costs and compromise ergonomics.

I wonder how well the "sign up x friends and get $x off the price" marketing strategy is working. That's my favorite part and actually a pretty good marketing tool. Given that the guy's LinkedIn page has marketing, not camera building, as his top skills, it's not a surprise.

I wonder how well the "sign up x friends and get $x off the price" marketing strategy is working. That's my favorite part and actually a pretty good marketing tool. Given that the guy's LinkedIn page has marketing, not camera building, as his top skills, it's not a surprise.
Personally, I want to know quite a bit more about it before starting to spam friends...

friends who spam friends are no friends at all...

Hey Josh, your prince buddy in Nigeria said to say hi. I'm still waiting on my $60,000,000.

Bear in mind that the Arri Alexa isn't 4k and is used on major feature films.

i knew that Arri will be mentioned, but it's a bit more than $1K, and it is not a new development

Aw, Dylan. He's a great guy. Just needs a little help 'cause his family has been deposed. You're 60,000,000 is coming as soon as they're back in power. Any day now.

Well, we've just about clocked through the first quarter of 2016 and still no CRAFT camera. Anyone holding their breath would require 'colour correction' by now.

Andrew

Maybe it will debut at NAB.......

Maybe it will debut at NAB.......
I heard a rumor that Blackmagic Design is handling the manufacture. CRAFT should therefore start releasing cameras by sometime in 2020. ;^)

(In case anyone's not sure, I was kidding.)

Well, we should find out sometime soon, as it's April tomorrow.

About time. Sick of seeing their adverts on Facebook!

I've found this:

https://www.linkedin.com/in/scott-bragg-6b87b936

He is a partner at:

http://www.betweenpixels.tv/


...and a password only pre-order page, among others!
http://www.craftcamera.com/preorder/

Along with trademark details:


Trademark Events

Event DateEvent Description
2015-11-19 NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
2016-03-08 ASSIGNED TO EXAMINER
2016-03-08 EXAMINERS AMENDMENT -WRITTEN
2016-03-08 EXAMINERS AMENDMENT E-MAILED
2016-03-08 NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
2016-03-08 EXAMINER'S AMENDMENT ENTERED
2016-03-08 APPROVED FOR PUB - PRINCIPAL REGISTER
2016-03-24 ASSIGNED TO LIE
2016-03-24 LAW OFFICE PUBLICATION REVIEW COMPLETED

CRAFT Inc is registered to a house... you can look it up on street view if you really want.

(This is getting a little stalker-y now!)

Well, we should find out sometime soon, as it's April tomorrow.

About time. Sick of seeing their adverts on Facebook!

Today would be an appropriate day for news...

https://www.pinterest.com/pin/476889048012116870/

Take GoPro like guts, put it in a plastic 3d printed box, fake carbon fiber water graphic coat it, put Chinese 15mm rods and a Chinese convoluted cage around it, call it a sub $1000 cine camera and how you are going to change the cine world without any proof or fact sot back it up, and you too can start your own hipster 'revolution".

Almost no info is out about it. My money is on it being vaporware.

My money is on it being vaporware.

Most every time I call something vaporware I end up eating crow -- for example AJA's Cion.

-- peer

CRAFT is coming next week.



Greetings!
Yes, we actually exist and have a voice. We are incredibly grateful and humbled by all the support. And because of that, we are only sharing the following email to you—our early adopter email list. We have looked forward to sending this email for months. You should know that we will not publish this anywhere else. That means you are the first to know.

I bet many of you have wondered, “What’s the deal with Craft?" There has been an outpouring of interest for Craft from all over the world and from all walks of life—from Hollywood, indies, corporate marketing departments, agencies, and amateurs. They have reached out by the thousands trying to figure out what we are working on. For over a year, we have been developing the Craft Camera—a new system that we believe will help users tell better stories.

On April 18th around 12pm EST, we will announce Craft Camera on craftcamera.com. This announcement will include initial information, a first glimpse of the Craft Camera, and we will start taking initial reservations. Since Craft Camera is still in development, we won’t be releasing every single detail because we hope to get feedback from reservation holders before we publish final details.

A reservation will require a $500 deposit, your name, email, and phone number. Reservations will only be available on craftcamea.com and will be 100% refundable. Your deposit will be deducted from the total price once you place an order at a later date. As a reservation holder, you will also receive a 10% discount off your final order along with some additional perks like first looks, priority reservations on future products and a few other surprises. Please note we are offering a limited number of reservations which is why we wanted you to know about this first. This means when we hit our limit we will stop taking reservations. No exceptions. The reservations are first come first serve and when the cameras ship, we will do so in the order that the reservation was placed.

The Craft Camera comes in 2 models. There are 4K and HD models with a price range between $699 and $2899 depending on the configuration. Initial units will ship late 2016.

I will leave you with this—we believe there is a huge need for Craft Camera. We believe it is a revolutionary product that will give production alums a great tool to do things they couldn’t do before while opening up storytelling through motion pictures to a whole new generation. With that said, we understand Craft Camera might not be for you and...we are fine with that! We will still treat you with respect and we hope the same from you.

I am truly humbled by all the support, and I hope you become a part of the Craft family.

Keep telling beautiful stories.

Scott Bragg
Founder of Craft Digital Systems Inc.

Hi Nathan (or Scott???),

With an NAB-timed announcement, will you have a presence at NAB?

Most every time I call something vaporware I end up eating crow -- for example AJA's Cion.

-- peer

I remember back in 2006, when RED just had a pic of a race car on their webpage, with a 'coming soon' note. Lots of calls about 'vapourware' then.

The difference though was Jim Jannard had deep pockets from Oakley fame. And a track record in business. And even still, Red was very slow to develop, and late on delivery. Black Magic is chronically slow and late to deliver. I've been waiting to see how the Ursa mini 4.6k turns out - so far, not so good - and these are established companies...

Maybe I'm missing something with Craft, but they don't seem to have any other name associated to it other than Scott Bragg... and his linkedin profile doesn't inspire confidence.

I don't mind eating crow if I'm wrong but if they deliver a 4-star product by late 2016 in the price range they are talking about, then I'll definitely serve some up. Until then I'll put my my faith in the Nigerian prince who emailed me recently. He said If I give him $500 he says he'll pay me back 10 million. I gave him my bank account number so he can wire it in directly.

Hi Nathan (or Scott???),

I'm pretty sure that was Nathan quoting Scott.

Although around here I'd really prefer that quotes are referenced as such, instead of relying on us to assume it.

Although around here I'd really prefer that quotes are referenced as such, instead of relying on us to assume it.

It's not hard to do at all. For example:


Greetings!

Yes, we actually exist and have a voice. We are incredibly grateful and humbled by all the support. And because of that, we are only sharing the following email to you—our early adopter email list. We have looked forward to sending this email for months. You should know that we will not publish this anywhere else. That means you are the first to know.

I bet many of you have wondered, “What’s the deal with Craft?" There has been an outpouring of interest for Craft from all over the world and from all walks of life—from Hollywood, indies, corporate marketing departments, agencies, and amateurs. They have reached out by the thousands trying to figure out what we are working on. For over a year, we have been developing the Craft Camera—a new system that we believe will help users tell better stories.

On April 18th around 12pm EST, we will announce Craft Camera on craftcamera.com. This announcement will include initial information, a first glimpse of the Craft Camera, and we will start taking initial reservations. Since Craft Camera is still in development, we won’t be releasing every single detail because we hope to get feedback from reservation holders before we publish final details.

A reservation will require a $500 deposit, your name, email, and phone number. Reservations will only be available on craftcamea.com and will be 100% refundable. Your deposit will be deducted from the total price once you place an order at a later date. As a reservation holder, you will also receive a 10% discount off your final order along with some additional perks like first looks, priority reservations on future products and a few other surprises. Please note we are offering a limited number of reservations which is why we wanted you to know about this first. This means when we hit our limit we will stop taking reservations. No exceptions. The reservations are first come first serve and when the cameras ship, we will do so in the order that the reservation was placed.

The Craft Camera comes in 2 models. There are 4K and HD models with a price range between $699 and $2899 depending on the configuration. Initial units will ship late 2016.

I will leave you with this—we believe there is a huge need for Craft Camera. We believe it is a revolutionary product that will give production alums a great tool to do things they couldn’t do before while opening up storytelling through motion pictures to a whole new generation. With that said, we understand Craft Camera might not be for you and...we are fine with that! We will still treat you with respect and we hope the same from you.

I am truly humbled by all the support, and I hope you become a part of the Craft family.

Keep telling beautiful stories.

https://www.pinterest.com/pin/476889048012116870/

This is actually a great link.... Some really nice camera art!

I'm pretty sure that was Nathan quoting Scott.

Although around here I'd really prefer that quotes are referenced as such, instead of relying on us to assume it.

Oops! My bad. Yes, I have nothing to do with Craft. Will stick quotes in for any future posts!

You can always search for verification of most corporations by searching on the state's division of corporation online corporate search portal. You just have to know which state the corporation was initially incorporated in.
Georgia's Div or Corp search portal:
https://ecorp.sos.ga.gov/BusinessSearch

You would just enter this corporate name: CRAFT DIGITAL SYSTEMS, INC
and see if a public record exists for the corporation. However this kind of search often just validates that the corporation does in fact exist and is active or not. And of course who owns it and their business address etc.

I don't mind eating crow if I'm wrong but if they deliver a 4-star product by late 2016 in the price range they are talking about, then I'll definitely serve some up. Until then I'll put my my faith in the Nigerian prince who emailed me recently. He said If I give him $500 he says he'll pay me back 10 million. I gave him my bank account number so he can wire it in directly.


WHAT!?!?
The prince told me I'll get $5 million! How come he's giving you more?

It's here....

Introducing Craft Camera (http://www.craftcamera.com/?utm_medium=email&utm_campaign=Craft%20Has%20Landed&utm_content=Craft%20Has%20Landed+CID_7f207b73c6895d3dc9a60acfc84556d6&utm_source=Email%20marketing%20software%20campaign%20manager&utm_term=LEARN%20MORE)

Transformers! Nice design, I see MFT mount is only for the "HD" version, it does however not look easy to control for run and gun, seems more like a camera for controlled situations. Looks like a blackmagic design camera on steroids.

What's the best meme for "I am disappoint"?

I like it! Modular design, very cool. Just add what you need per shoot.

Didn't notice any quick access elements available for White Balance, Gain controls, Audio Levels, Color Temp, Monitor levels etc. It looks like the camera could end up being quite long. I wonder if the Battery element is V-mount or Anton-Bauer type mount. I guess the SDI connector suitable for 4K would be 3G-SDI depending on bit depth etc.

Didn't notice any quick access elements available for White Balance, Gain controls, Audio Levels, Color Temp, Monitor levels etc.

That was my impression as well, might be controlled with touch screen and/or joystick like with the black magic camera, in other words making the camera only suitable for controlled environments.

Didn't notice any quick access elements available for White Balance, Gain controls, Audio Levels, Color Temp, Monitor levels etc.

The thing is with a modular design like this if there's enough demand for those they could simply add a control module which has dedicated or programmable buttons for direct control. It also looks like the handgrip has several programmable buttons already.

It looks like the camera could end up being quite long.

It's hard to get a sense of scale from the pictures but this actually looks to be a very small camera. Width & height are both under 4", and each module is no more than 1.5" thick. On the tech specs page they list a fully assembled "cinema" package as being 6.6" long, so it's really not much larger overall than most mirrorless cameras.

I went ahead and did my preorder last week. The 4K version.

Call it a leap of faith but if these guys have even an ounce of QC they will be leagues ahead of other low budget super35mm cameras.

I know a lot of skepticism exists right now but these guys are playing their cards right by limiting info until details are finalized instead of making false promises.

I'm excited about what the camera will offer and really looking forward to it.

Has anything happened with the Craft Camera and the pre-orders yet? It's been at least six months now.

Andrew

I found a post in some forum where a guy who pre-ordered the camera decided to cancel and he says they sent him his money back. I still think it's a big scam.